Classification: Creativity: 3,3; Will to buy: 3,1; Empathy for the Brand: 2,7
Total: 3
The new Hyundai Veloster, has a great design, nice features, Jeff Bridges as ambassador, a strong brand association with music, it has everything to succeed in the millennial consumers.
But Hyundai created one of the most Bull slogans ever - "Engineered for Whatever" - what kind of message is this?! When people use this expression is to express I don't know whatever, does Hyundai don't care about his engineer? A wrong consumer communication which can destroy a good product.
The new Hyundai Veloster, has a great design, nice features, Jeff Bridges as ambassador, a strong brand association with music, it has everything to succeed in the millennial consumers. But Hyundai created one of the most Bull slogans ever - "Engineered for Whatever" - what kind of message is this?! When people use this expression is to express I don't know whatever, does Hyundai don't care about his engineer? A wrong consumer communication which can destroy a good product.
And it is the price, a car with such a good design, and features. Why it is that cheap, it can arouse some consumer suspicious.
This is the case of a good product, with a BULL slogan.
