Brandchannel | Apple Of Their i: Apple Sues Aussie Woolworths Over Trademark

I understand Apple
But with this measure they are destroying their brand image. The typical Apple consumer don’t like this type of measures, this is more a kind of attitude that Microsoft will have, ok maybe not now a few years ago.
And using as argument the fact that the Woolworths logo will create confusion in the mind of the consumers is a lame excuse, with this argument they are calling the consumers stupid I’m sure that the consumers can tell the difference between the logos.


Brandchannel | Apple Of Their i: Apple Sues Aussie Woolworths Over Trademark

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