Norte Beer: Photoblocker

Classification: Creativity: 4,7;  Will to buy (try): 4,4;  Empathy for the Brand: 4,5
Total: 4,5

The world of clubbing has become a dangerous one, as the ubiquity of camera phones and social networks means your partying indiscretions could be caught and displayed for the world to see. Stop the publishing of your philandering or drunken ways with "Photoblocker," an intelligent beer cooler from Norte and Del Campo Nazca Saatchi & Saatchi which can detect camera flashes, and respond with a flash of its own that destroys the photo. The beer coolers were distributed throughout bars in Northern Argentina.

Del Campo Nazca has become quite famous for its out of the box inventions, which include a singing microwave for BGH, and the award winning Teletransporter for Andes Beer, which allowed club-going guys to phone their significant others backed by a camouflaged sounscape of their choice. - via Creativity Online

Credits

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Ariel Serkin
Creatives: Ezequiel De Luca, Nicolas Diaco
Accounts: Jaime Vidal, Manuela Sorzana
Agency Producers: Adrian Aspani, Camilo Rojas, Lucas Lucas Delenikas
Production Company: Landia
Director: Matias Moltrasio
Executive Producers: Andy Fogwill, Nico Cabuche
DP: Leo Hermo
Postproduction Company: Metrovision
Sound Designer: Elefante Rosagante
Music: Supercharango
Production: Martin Feigielman / Red Creek