Always looking and sharing the best practices in the marketing industry
Jan 29, 2012
Keep Team GB Pumped
Classification: Creativity: 4,3; Will to buy(participate): 4; Empathy for the Brand: 4,2
Total: 4,2
Cadbury's with his campaign "Keep Team GB Pumped" invited fans to hide in "normal" places while the Olympic athletes train. In this video you can watch the team members get surprised by dancing shuttlecocks and singers popping out of ping pong tables .
You can watch the full story of the track, and add your voice to our next track on our website, http://www.keepourteampumped.com.
No comments:
Post a Comment