by Dave McClure on Aug 08, 2007
Oct 30, 2012
Metrics for Pirates - AARRR!
This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)
by Dave McClure on Aug 08, 2007
by Dave McClure on Aug 08, 2007
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