Guinness Clock

Classification: Creativity: 3,5;  Call to action: 3,3;  Empathy for the Brand: 3 Total: 3,3

The story of the clock that challenges the ordinary. 

'Clock' is the new Guinness advert released in January 2013. 'Clock' celebrates the attitude shared by Guinness and its drinkers -- that you get more out of life by putting more in. It is set in Bohemia in the 1890s and tells the story of a town's clock that doesn't settle for the ordinary; the clock starts to control time to enhance the townspeople's days; accelerating time to make a task go faster, reversing time to avoid an unfortunate event and pausing time to allow a precious moment to last longer.

It's sad when you see another brand losing is DNA, just to trying to reach a few more consumers. 

Ok, I assume that is video is quite good, tough it not transmits the traditional Irish values that the brand stands for, and because I hate seeing a brand selling is core values this ad is Bull... wait for it... Shit. 

Some you tube comments, to prove what I'm saying: 

Looks very "flat" to me.

Come to Dublin and get the the life!

Irish beer?

Guinness is meant to be bleeding Irish!!! Nothing in this advertisement represents Ireland HOME of GUINNESS! Video clip is really well done but personally think it has nothing whatsoever got to do with Guinness or its origin.

This advert was shot in Transylvania - Romania ;-)

they always get it so right !

Better than the last one, but that's not saying much!

My Good God in heaven - Guinness have lost the friggin' plot.

Credits

Agency: Abbott Mead Vickers BBDO
Creative Team: Dave Buchanan / Alex Grieve / Adrian Rossi
TV Producer: Olly Chapman
Film Prod Co: Gorgeous Enterprises
Director: Peter Thwaites
Producer: Ciska Faulkner
Post-Prod House: The Mill
Editing House: Work
Editor: Bill Smedley
Audio House: Factory