Getting persuasion skills
Why are we happy?
On our mistaken expectations
Nov 14, 2009
Commercial: Discovery Channel - The World Is Just Awesome
Commercial Classification: Creativity: 3 ; Will to watch: 4 ; Empathy for the brand: 4
Commercial: An "Intel Star" - Sponsors of Tomorrow
Commercial classification: Creativity: 4 ; Will to buy: 3,5 ; Empathy for the Brand: 4
Commercial: Liaison lingerie
Comercial Classification(1 to 5): Creativity: 3,5 ; Will to buy: 3,5 ; Empathy for the Brand: 3,5
Commercial: Darwin's Brave New World : Dangerous Ideas
Commercial classification: Creativity: 4 ; Will to Watch: 3,5 ; Empathy to the Brand: $
Bike Jump
Javelin
human electricity conductor
Bike Jump
Javelin
Nov 13, 2009
Commercial: Verizon - Island of Misfit Toys
Creativity: 3,5 ; Will to buy: 3,5 ; Empathy for the Brand: 3,5
Commercial: Johnny Walker Whisky : Mirror
Commercial Classification: Creativity: 3,5; Will to buy (drink): 3,5 ; Empathy for the Brand: 4
Toyota : Hybrid Synergy Drive - Better Together
Creativity: 4 ; Will to buy: 3 ; Empathy for the Brand: 3
Movember - Grow your mostauche
Creativity: 4 ; Will to buy (grow): 4,5 ; Empathy for the Brand (cause): 5
Nov 12, 2009
Brandchannel | Reebok Easy Tone Campaign Easy To Mock, Tone Deaf
Brandchannel | Reebok Easy Tone Campaign Easy To Mock, Tone Deaf
Brandchannel | New Toyota Flowers: Greenwashing Meets Joywashing At Prius Plant
Brandchannel | New Toyota Flowers: Greenwashing Meets Joywashing At Prius Plant
The new bet by Toyota to create differentiation in the consumers mind, and to fight the new competitors the electrics cars by strengthen the brand.
Nov 9, 2009
Meteor : Genie Movie
Creativity: 3 ; Will to buy: 2; Empathy for the Brand: 2
What more irritating commercial. It's like an annoying Meteor crashed in my head.
Nov 8, 2009
Nov 7, 2009
Bavaria: The Drop
Creativity: 4 ; Will to buy (drink): 3 ; Empathy for the brand: 2
You thrive for your dream, do impossible things to end your life in a dog mouth. Do you really want to put that image in peoples mind when we are facing a trust crisis. Now it's not the time for a "survival of the fittest" add.
Nov 6, 2009
Nov 4, 2009
Why_Companies_Sponsor.
IEG analysts identify the most common reasons companies use sponsorship.
© 2009 IEG
All Rights Reserved
Why_Companies_Sponsor.pdf (Objecto application/pdf)
Comedy Central : Butcher | images | scaryideas.com
Creativity: 4 ; Will to buy (watch): 4 ; Empathy for the Brand: 4
Comedy Central : Butcher | images | scaryideas.com
Comedy Central : Butcher | images | scaryideas.com
Volkswagen : Volkswagen Golf GTI bag | images | scaryideas.com
Creativity: 4 ; Will to buy: 3 ; Empathy for the brand: 3,5
Volkswagen : Volkswagen Golf GTI bag | images | scaryideas.com
Volkswagen : Volkswagen Golf GTI bag | images | scaryideas.com
Nov 3, 2009
Google now offers free GPS - How will Tom Tom and Garmin answers.
Creativity: 4 ; Will to buy: 5 ; Empathy for the brand: 4
Nov 2, 2009
Weetabix : Steeplechase
Creativity: 4 ; Will to buy: 3 ; Empathy for the brand: 3
Eat Weetabix and you will become a freak!!!!
Eat Weetabix and you will become a freak!!!!
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