Cookie Monster New Years Resolution

Classification: Creativity: 4,1;  Call to action: 4,1;  Empathy for the Brand: 4,3

Total: 4,2

Google has unveiled its first big marketing push of 2013 with a new ad that promotes its Google Play product. With a little help from Cookie Monster, the search giant gives a minute-long tutorial on how it wants to see consumers use Google Play to browse and download all kinds of media -- from music to movies to books to Android Apps. (via adage)

Advertising Agency: Mullen, San Francisco, USA
Chief Creative Officer: Mark Wenneker
Group Creative Director: Paul Foulkes
Creatives: Paul Foulkes, Brian Tierney, Jamie Rome, Emile Doucette
Director of Integrated Production: Liza Near
Executive Producer: Zeke Bowman
Senior Producer: Liz Shook
Associate Producer: Vera Everson
Agency Senior Content Producer: Jamee Sheehy
Account Team: Zach Rubin, Tara Inskip, Courtney Calvert, Steve Raggiani, Hannah Hewitt
Editorial: Lost Planet
Editor: Chris Huth
Lost Planet Executive Producer: Krystn Wagenberg
Lost Planet Producer: Kate McCormick
Post Vector Art and Color: Black Hole
Black Hole Producer: Tim Vierling
Mix: Tom Jucarone, Sound Lounge
End Animation: Autofuss

All titles available on Google Play:

Rocky Theme: http://goo.gl/FuSWY
Run Fat Boy Run: http://goo.gl/fJY0d
Workout Trainer: http://goo.gl/aTMsM
runtastic PRO: http://goo.gl/ftpoL
Calorie Counter: http://goo.gl/TSYmx
Martha Stewart Everyday Food: Light: http://goo.gl/FlCHF
Martha Stewart's Cookies: http://goo.gl/PX6X8

Top 2012 Viral Campaigns

1. Kony 2012 - Invisible Children

This holiday season, give the best gift of all - the gift of coming home. A recent study found that 89% of former LRA combatants said "Come Home" messaging was what motivated them to escape and return to their families and communities.

2.  Stratos - Red Bull 

The mission, Red Bull Stratos, will take renowned athlete Felix Baumgartner to at least 120,000 feet above the earth, to the very edge of Space.From there, he will attempt a stratospheric free fall jump - the longest in the history of man - and hopefully will become the first human to break the speed of sound with his own body.

3.  Angry Birds Space - Rovio

The FIRST ever game announcement and gameplay footage from space: http://angrybirds.com/space. Brought to you by NASA and Don Pettit from the ISS.

4.  Galaxy S III - Samsung

Intuitive, innovative, and stylish, the Galaxy S III is The Next Big Thing—and it's already here

5. The Beauty Inside - Toshiba

 The Beauty Inside is an interactive social film, presented by Intel and Toshiba, directed by Drake Doremus, starring Mary Elizabeth Winstead, Topher Grace, and all of YOU. It's Hollywood's first film that gives the audience a chance to play the lead role.

6.  Just my Shell - M&M'S

And now, a milestone in M&M's history - the debut of Ms. Brown! Here you'll get to see exactly why she hadn't revealed herself to the public in years.

7.  Proud Sponsors of Moms 2012 - P&G

8.  Your Daily dose of Drama - TNT 

To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button. And then we waited...

9.  LeBron's Day - Samsung

When LeBron James was choosing his next smartphone, he wanted something unique—something that would turn heads but could also make day-to-day tasks effortless. Something that had all the functional capabilities of a smartphone and all the creative elements of a tablet. With its fine-tuned S Pen, enhanced multitasking functions, and beautiful 5.5" Super Amoled screen, the Galaxy Note II was the Best of Both.

10. Angry Birds Star Wars -  Rovio

On November 8, the Angry Birds and Star Wars universes will collide, in our best game to date. http://angrybirds.com/starwars
It doesn't stop there though, we'll have a whole host of toys, animations and other Angry Birds Star Wars goodness to enjoy! So, watch the video a few times, follow ourhttp://angrybirds.tumblr.com page and check back *every* day - this is just the beginning. 
May the birds be with you

Three Little Pigs - Guardian Advert

Classification: Creativity: 4,4;  Will to buy: 3,9;  Empathy for the Brand: 4,3

Total: 4,2

The Guardian has been vocal about its transition from old-school print product to digital first open journalism platform, but up until now this discussion has largely been the preserve of media geeks. Now BBH has created this excellent video retelling the Three Little Pigs fairytale through a hypermodern lens, showing how The Guardian’sopen journalism would combine traditional sources and the social media conversation to cover a tale that twists in ways you might not imagine. Brilliantly effective and rollicking good fun.

Kevin Allocca: Why videos go viral

Kevin Allocca is YouTube's trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral.

Top 10 Viral Advertising Campaigns of 2011 by AdAge

1 - Volkswagen: The Force
Agency: Deutsch, Los Angeles
Launch date: Feb. 3
Views: 62.7 million
 

2 - T-Mobile: Royal Wedding
Agency: Saatchi&Saatchi, London
Launch Date: April 12
Views: 28.4 million

3 - Apple: "Introducing iPhone"

Agency: TBWA Media Arts Lab

Launch date: Oct 5

Views: 27.8 million

 4 - Fiat: "Life is best when driven"

Agency: Doner

Lauch date: Sept. 12 

Views: 27.4 million 

5 - Dirt Devil: "You Know When It's the Devil"
Launch date: April 29
Views: 26.4 million

6 - Old Spice: "New Old Spice Guy Fabio"
Agency: Wieden&Kennedy Portland
Launch date: July 14
Views: 26.3 million

7 - Chrysler: "Imported From Detroit"
Agency: Wieden&Kennedy Portland
Launch date: Feb. 6
Views: 22.3 million

8 - Google: "The Web is What You Make of It"

Agency; Google Creative Lab

Launch date: May 2

Views: 21.2 million

9 - Adidas: "All In"

Agency: Sid Lee

Launch date: May 1

Views: 19.9 million

10 - Old Spice: "Old Spice Man is Back"

Agency: Wielden&Kennedy, Portland

Launch date: Jan. 20

Views: 18.6 million

Eristoff Vodka: Escaped Wolves in London

Classification: Creativity: 4,5;  Will to buy: 4;  Empathy for the Brand: 4,1

Total: 4,2

The arrival of a mysterious circus from Georgia coincided with videos surfacing online that appear to show wolves at large around London. Meanwhile, a battered Dakov Circus van is seen and heard on the streets of London, strange growls and howls emanating from inside. But all was not quite as it seems…

Us London and pd3 worked together to create a campaign to mark the start of Eristoff Vodka’s winter season. Hailing from Georgia, Eristoff’s original name, ‘Virshan,’ means Land of the Wolf.

In the first week of November, a website for the fictional Dakov Circus appeared, promoting its ‘Circus Freak Out’ event in East London, as did listings in Time Out and London blogs. But an announcement on the site alluded to the ‘Wolves of Vale’ act being postponed due to “unforeseen circumstances.”

Faux-UGC videos were then seeded across sharing sites and social networks, purporting to show sightings of wolves across South and East London, with supporting Twitter activity to drive interest and excitement.

In the last phase of the campaign. a Dakov-branded van, complete with bespoke sound installation, was taken around high-footfall areas of South and East London after dark, complete with eerie howls, growls and bangs emanating from within. ‘Dakov Circus Freakout’ posters appeared in the same areas, and online activity made connections between the ‘Wolf’ videos and the Dakov Circus van and site.

It worked brilliantly, with well over 200,000 video views in two weeks and debate raging in the comments sections as to the veracity of the videos. The excitement spread as far as LA, with Glee star Mark Salling tweeting to his 795,000 followers “Just saw a vid of a wolf roaming London. So interesting and mysterious... Is this real?” The goal was to create some mystery and intrigue, a moment of ‘maybe…just maybe.’ Eristoff’s target audience of 18-24 urbanites are media savvy and quick to spot marketing tricks. Some called it, some didn’t…and a few people (but only a few) spotted that Dakov is an anagram of Vodka. - (via The Denver Egotist)

See the original videos here:
http://www.youtube.com/watch?v=78YwyGmUHk4
http://www.youtube.com/watch?v=xT-MIr5H1aY
http://www.youtube.com/watch?v=dvs5ppt3Yfs
http://www.youtube.com/watch?v=4ILlwo3lHdY
http://www.youtube.com/watch?v=VuOXWkYdmoE
http://www.youtube.com/watch?v=Tc2aD2I8bUQ
http://www.youtube.com/watch?v=2O1VNLAWZkE
http://www.youtube.com/watch?v=2xNZW5NfodY

Visit the Dakov Circus website:
http://www.dakovcircus.com/

Commercial Snapdragon Presents: The Bug Circus Generator (Viral)

Classification: Creativity: 4,5;  Will to buy: 3,5; Empathy for the Brand: 3,7
Total: 3,9

If you're wondering if a bug in a trendmill can recharge your phone, take a look at the Wired article "Could a bug circus charge your phone?"

Commercial PlayStation 3 Long Live Play

Classification:  Creativity: 3,4;  Will to buy: 3,7 ; Empathy for the Brand: 4,2 

Total:  3,77