Mar 1, 2012

Three Little Pigs - Guardian Advert

Classification: Creativity: 4,4;  Will to buy: 3,9;  Empathy for the Brand: 4,3
Total: 4,2

The Guardian has been vocal about its transition from old-school print product to digital first open journalism platform, but up until now this discussion has largely been the preserve of media geeks. Now BBH has created this excellent video retelling the Three Little Pigs fairytale through a hypermodern lens, showing how The Guardian’sopen journalism would combine traditional sources and the social media conversation to cover a tale that twists in ways you might not imagine. Brilliantly effective and rollicking good fun.

1 comment:

  1. It comprises of various important features such as blogs, social networking sites,
    forums and press releases. Think of social media as another way for you to be able to
    communicate with your customers and promote everything
    you have to offer. You might have fun and feel rewarded by your efforts but first you should tell yourself "yes, I really want to do this.