Nov 1, 2011

The 2012 Hyundai Veloster. Engineered for Whatever.

Classification: Creativity: 3,3;  Will to buy: 3,1;  Empathy for the Brand: 2,7
Total: 3

The new Hyundai Veloster, has a great design, nice features, Jeff Bridges as ambassador, a strong brand association with music, it has everything to succeed in the millennial consumers. 
But Hyundai created one of the most Bull slogans ever - "Engineered for Whatever" - what kind of message is this?! When people use this expression is to express I don't know whatever, does Hyundai don't care about his engineer? A wrong consumer communication which can destroy a good product.

And it is the price, a car with such a good design, and features. Why it is that cheap, it can arouse some consumer suspicious.

This is the case of a good product, with a BULL slogan.

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