World Premiere BMW 3 Series Trailer

BMW launched their new series 3 model making the road a "passerelle" for the cars.

 In terms of branding the BMW series 3 première is a good example of how to launch a product, they passed a brand image of a united group, with the workers, engineers, management all together applauding all the BMW series 3 models since the first till the new one, which also gives a image of continuity and respect for the past.

A good job in adding Pride, Tradition, Union to the BMW series 3 models.