Jan 2, 2013

Cookie Monster New Years Resolution

Classification: Creativity: 4,1;  Call to action: 4,1;  Empathy for the Brand: 4,3
Total: 4,2

Google has unveiled its first big marketing push of 2013 with a new ad that promotes its Google Play product. With a little help from Cookie Monster, the search giant gives a minute-long tutorial on how it wants to see consumers use Google Play to browse and download all kinds of media -- from music to movies to books to Android Apps. (via adage)

Advertising Agency: Mullen, San Francisco, USA
Chief Creative Officer: Mark Wenneker
Group Creative Director: Paul Foulkes
Creatives: Paul FoulkesBrian TierneyJamie RomeEmile Doucette
Director of Integrated Production: Liza Near
Executive Producer: Zeke Bowman
Senior Producer: Liz Shook
Associate Producer: Vera Everson
Agency Senior Content Producer: Jamee Sheehy
Account Team: Zach Rubin, Tara Inskip, Courtney Calvert, Steve Raggiani, Hannah Hewitt
Editorial: Lost Planet
Editor: Chris Huth
Lost Planet Executive Producer: Krystn Wagenberg
Lost Planet Producer: Kate McCormick
Post Vector Art and Color: Black Hole
Black Hole Producer: Tim Vierling
Mix: Tom Jucarone, Sound Lounge
End Animation: Autofuss

All titles available on Google Play:

Rocky Theme: http://goo.gl/FuSWY
Run Fat Boy Run: http://goo.gl/fJY0d
Workout Trainer: http://goo.gl/aTMsM
runtastic PRO: http://goo.gl/ftpoL
Calorie Counter: http://goo.gl/TSYmx
Martha Stewart Everyday Food: Light: http://goo.gl/FlCHF
Martha Stewart's Cookies: http://goo.gl/PX6X8

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