Showing posts with label Find Your Way to OZ. Show all posts
Showing posts with label Find Your Way to OZ. Show all posts

Feb 10, 2013

Advertising campaigns of the week

                                           



This week we have Ram farmers in Superbowl, Beckham in his H&M underwear, a Dragon processor, a land of OZ circus, animals discussing Superbowl and a wannabe fashion movie. 

                                           

Ram Trucks, "Farmer"

After the Crysler feat Eminem and the Half-Time feat Clint Eastwood, once again Crysler strikes a touchdown with the commercial "Ram Trucks Farmer", though they are voices saying that the commercial really don't represent the true farmers of america. 






Qualcomm,  "A Dragon Is Coming"


It's medieval, but it is fast and cute with deadly speed. A cool CGI commercial by OgilvyWest featuring a Dragon, to advertise the company's Snapdragon processors.





Google&Disney,  "Find Your Way to OZ"


A really well done interactive marketing campaign by the two giants, Disney and Google to promote Sam Raimi's latest feature film, Oz The Great and Powerful.





Herbaria,  "Fears"


A herbal tea made to destroy your worst nightmares, just watch the scary clown haunting you since childhood drowning in a cup of tea. A wicked commercial made by Jung von Matt/Neckar.







Adobe, "Animals"


A nice move by Adobe launching a funny commercial with two animals discussing the millions spent in a Super Bowl commercial. 





Short film directed by Guy Ritchie starring David Beckham - H&M Spring 2013


Exclusive short film directed by Guy Ritchie to celebrate the launch of the updated David Beckham Bodywear for H&M collection. 




Viva Vena 'Fashion Film'






Feb 8, 2013

Find Your Way to OZ

Classification: Creativity: 4,3;  Call to action: 4,6;  Empathy for the Brand: 4,5 Total: 4,5






To promote its upcoming film Oz, Disney has teamed with the team at Google on this funhouse of a Chrome experiment, Find Your Way to Oz. 

Find Your Way to Oz is an interactive journey inspired by Sam Raimi's latest feature film, Oz The Great and Powerful.Built using advanced web technologies, this Chrome Experiment will take you through a dusty Kansas circus to the vibrant land of Oz. Take a look around - nothing is as it seems.Can you find your way to Oz?