Total: 4,1

«BBH and Weetabix have launched 'Weetakid', an augmented reality adventure game.

The app highlights the importance of a good diet. The game, designed by Yum Yum London, sees users take control of Weetakid, a yellow creature whose magical world has been robbed of all its energy by the Evil Eater, the galaxy’s villain. Weetakid and his sidekick Nibbles, voiced by Brian Blessed.» - (via Campaign The Work)

All brands needs a hero!

Someone to defend the brand values!