Oct 23, 2011

Weetabix: Weetakid the Game

Classification: Creativity: 4,2;  Will to buy(play): 4;  Empathy for the Brand: 4

Total: 4,1



«BBH and Weetabix have launched 'Weetakid', an augmented reality adventure game.

The app highlights the importance of a good diet. The game, designed by Yum Yum London, sees users take control of Weetakid, a yellow creature whose magical world has been robbed of all its energy by the Evil Eater, the galaxy’s villain. Weetakid and his sidekick Nibbles, voiced by Brian Blessed.» - (via Campaign The Work)



 All brands needs a hero!
Someone to defend the brand values!

4 comments:

  1. Replies
    1. You have to download the game from Itunes:http://itunes.apple.com/us/app/weetabix-weetakid/id464394890?ls=1&mt=8

      These are the requirements: Compatible with iPhone, iPod touch, and iPad.Requires iOS 4.3 or later.

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  2. It's really informative blog post. I love it..Thanks for sharing it dear.
    Online MBA

    ReplyDelete