T-Mobile What Britain Loves

Classification: Creativity: 3,5;  Will to buy: 3,5;  Empathy for the Brand: 3,7

Total: 3,6

"Watch as some of the weird and wonderful things Britain loves come together to celebrate another thing Britain loves - a bargain in the form of the Full Monty Plan"

Credits

Agency:

Saatchi & Saatchi

CD:

Paul Silburn

Client:

T-Mobile

Creative:

Dan Warner

Creative:

Andy Vasey

Prod. Co.:

Partizan

Director:

Traktor

Producer:

Traktor/Stu Giles

Editor:

Rick Russell

Editor:

Final Cut London

DOP:

Tim Maurice Jones

Production Design:

Neville Stevenson

Costume:

Emily Carter

Post Production:

Kamen Markov

Post Production:

MPC London

Cravendale - The Muppets

Classification: Creativity: 3,7;  Will to buy(watch): 4,1;  Empathy for the Brand: 4,2

Total: 4

Wieden + Kennedy's unbelievably cute 20-second spot for Cravendale Milk features Kermit showing off his backpack (Cravendale's doing a giveaway) to Pepe the King Prawn. Tim Curry, who voiced 'Cats With Thumbs' VO's this one too.. - via creativity online

Credits

Agency:

Wieden + Kennedy

Client:

Cravendale

Prod. Co.:

Soapbox

Chupa Chups: Halloween Scream Stopper

Classification: Creativity: 4,1;  Will to buy: 4,2;  Empathy for the Brand: 4,2

Total:4,2

"Introducing Scream Stopper. Designed by Chuck Worldwide Industries, the device uses Chupa Chups lollipop technology to block embarrassing shrieks of terror at their source. Bogey men of all kinds are no match for Scream Stopper. Simply stick it into your mouth for instant protection from humiliating high-pitched squeals, shrieks and wails. You could say “Scream Stopper takes the “ee” out of Halloween.” In the lead up to Halloween, thousands of Scream Stoppers have been distributed across Singapore at horror movie showings, haunted houses and other scary places."

Credits

Advertising Agency: BBH, Singapore
Regional Executive Creative Director: Steve Elrick
Deputy Creative Director: Adrian Chan and Douglas Hamilton
Engagement Planner: Lindsey Cummings
Strategic Planner: Alexis deMontaigu
Print Producer: Brell Chen
Illustrator: Kristal Melson
Broadcast Producers: Daphne Ng, Felicia Tan
Account Manager: David Webster, Joanna Yeo
Post Production: The Mill
Print Production: Peter Chee

TVNZ, The Pacific - Real Stories, Dog Fight

Classification: Creativity: 4,1;  Will to buy(watch): 3,8;  Empathy for the Brand: 4

Total: 4

Channel One's new show "The Pacific" is all about the battles fought between America, Japan and pacific nations during WWII. To coincide with the premiere of the show we recreated an impressive aerial dogfight using pyrotechnics, two Japanese planes and a New Zealand Kittyhawk. The stunt was a major hit. Thousands of people flocked to the beach to watch it, stopping traffic in the process, and it appeared in the national news several times.

Credits

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Art Directors: Rebecca Johnson-Pond, Kimberley Ragan
Production Manager: Gabrielle Buckle
Account Executives: Louise Kuegler, Celeste Pulman, Hannah Watson, Sarah Devonport
Copywriters: Kimberley Ragan, Rebecca Johnson-Pond
Stunt Plane Co-ordinator:Peter Houghton