Oct 27, 2011

Commercial Jordan Brand: Explosive Water Projections

Classification: Creativity: 4,6;  Will to buy: 4;  Empathy for the Brand: 4,1

Total: 4,2




«He walks on water.

W+K and Carmelo Anthony launched the Jordan Melo M8 in an explosive way from Pier 54 in New York City last week. While rap star Nas performed for a crowd of 2,500 people, a three-storey-tall Melo projection appeared, that dribbled, dunked and walked -- all on the Hudson River. A Melo stunt-double also rappelled into the river from a helicopter -- and finally, Melo himself appeared on stage, encouraging participants to play games for a chance to win prizes.
Those not in attendance could also watch the spectacle live across multiple browser windows at a special site.» - (via creativityonline)









Agency:
Wieden + Kennedy New York
Client:
Jordan Brand
Creative Director:
Andy Ferguson
Creative Director:
Brandon Mugar
Copywriter:
Eric Steele
Art Director:
Azsa West
Senior Producer:
Dan Blaney
Digital Producer:
Brandon Kaplan
Executive Creative Director:
Ian Reichenthal
Executive Creative Director:
Scott Vitrone
Head of Content Production:
Gary Krieg
Production Company:
Klip Collective
Director:
Ricardo Rivera

1 comment:

  1. By sitting down and writing a list of your career and future goals,
    you will have a more clear picture of what skills you need
    to acquire to achieve success. Outsource Everything You
    Can - Your time is more valuable than you will ever know.
    There are various PPC training centers in Noida and other
    parts of Delhi that provide excellent training courses and cover all important aspects of PPC.


    www.zimbio.com/News/articles/lDnehTxmADD/Introducing+Effortless+Products+Internet+Marketing

    ReplyDelete