Metrics for Pirates - AARRR!

This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!) 
by Dave McClure on Aug 08, 2007

Startup Metrics for Pirates from Dave McClure

Toyota Corolla - Feels Good Inside

Classification: Creativity: 4,2;  Will to buy: 3,6;  Empathy for the Brand: 3,7

Total: 3,8

Credits
Agency: Saatchi & Satchi New Zealand
ECD: Antonio Navas
CDs/Creatives: Corey Chalmers & Guy Roberts
Co-creatives:  Sarah Litwin-Schmid & Emily Drake
Production Company: GoodOil
Director: Hamish Rothwell
Music Composition: Elliott Wheeler