Showing posts with label london. Show all posts
Showing posts with label london. Show all posts

Feb 29, 2012

The Fabergé Big Egg Hunt

The Big Egg Hunt presented by Fabergé will see over 200 beautifully painted and decorate egg sculptures placed all over central London from 21st February until the Easter weekend. All the two and a half foot eggs will be hidden around 12 Egg Zones, encouraging all of London to participate in what is set to break the Guinness World Record for the most people participating in an Egg Hunt! The Big Egg Hunt hopes to raise over £2million for the charities Elephant Family and Action for Children, as hunters text message the unique keyword for every egg they find, entering the competition for the chance to win The Fabergé Diamond Jubilee Egg. Hunters can also collect their eggs to Facebook by checking in to each egg they find. All the eggs are for sale and will be auctioned at a live event by Sotheby’s and a grand online auction.






Discover the areas and Join the hunt.





Publicada por Unknown em 11:07 PM 0 comentários
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Dec 8, 2011

Eristoff Vodka: Escaped Wolves in London

Classification: Creativity: 4,5;  Will to buy: 4;  Empathy for the Brand: 4,1
Total: 4,2




The arrival of a mysterious circus from Georgia coincided with videos surfacing online that appear to show wolves at large around London. Meanwhile, a battered Dakov Circus van is seen and heard on the streets of London, strange growls and howls emanating from inside. But all was not quite as it seems…
Us London and pd3 worked together to create a campaign to mark the start of Eristoff Vodka’s winter season. Hailing from Georgia, Eristoff’s original name, ‘Virshan,’ means Land of the Wolf.
In the first week of November, a website for the fictional Dakov Circus appeared, promoting its ‘Circus Freak Out’ event in East London, as did listings in Time Out and London blogs. But an announcement on the site alluded to the ‘Wolves of Vale’ act being postponed due to “unforeseen circumstances.”
Faux-UGC videos were then seeded across sharing sites and social networks, purporting to show sightings of wolves across South and East London, with supporting Twitter activity to drive interest and excitement.

In the last phase of the campaign. a Dakov-branded van, complete with bespoke sound installation, was taken around high-footfall areas of South and East London after dark, complete with eerie howls, growls and bangs emanating from within. ‘Dakov Circus Freakout’ posters appeared in the same areas, and online activity made connections between the ‘Wolf’ videos and the Dakov Circus van and site.
It worked brilliantly, with well over 200,000 video views in two weeks and debate raging in the comments sections as to the veracity of the videos. The excitement spread as far as LA, with Glee star Mark Salling tweeting to his 795,000 followers “Just saw a vid of a wolf roaming London. So interesting and mysterious... Is this real?” The goal was to create some mystery and intrigue, a moment of ‘maybe…just maybe.’ Eristoff’s target audience of 18-24 urbanites are media savvy and quick to spot marketing tricks. Some called it, some didn’t…and a few people (but only a few) spotted that Dakov is an anagram of Vodka. - (via The Denver Egotist)









Publicada por Unknown em 1:44 AM 0 comentários
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