Paperclips can be dangerous. Learn First Aid.

Classification: Creativity: 4,2;  Will to buy(alert): 4;  Empathy for the Brand: 4,1

Total: 4,1

Animation house Monkeystack, based in Adelaide, Australia, goes way over the top in "Paperclips Can Be Dangerous," a fiercely funny, gloriously gory two-minute PSA for the Australian Red Cross that poses the question: "What will it take for you to learn first aid?" (via adage)

Bill is one unlucky worker who finds himself with a paperclip stuck in his eye. Ouch!

Learn First Aid with Red Cross: http://rcau.org/mT1Rd. Avoid a paperclip apocalypse! No one wants a fate like Bill's.
So, what will it take for you to learn First Aid?
Creative direction, script and animation by Monkeystack:http://www.monkeystack.com.au

NoBullShitMarketing Week Tops

                                   


Video Commercials
For this week we have two Audi RS V4 avant Cars dueling each other in a "bloody" colorful war; End 7 teaches you how to shock a celebrity learn the lesson; a Oreo Freak for the cookie not the cream; a Taco Bell faith struggle; and a new colorful Sony ad.


Audi RS 4 Avant, 'Ultimate Paintball Duel'
Two old geezers fight a bloody duel for "something" using the latest Audi RS V4 Avant mounted with paintball cannons. 

  

Xperia Z, "Sound, vision, colour, detail"
Sony using the formula: we are always with you in the most important moments of your life, giving you vision, color  detail , and fun. 

END7, "How to Shock a Celebrity"
Watch the celebrity reaction to the shock given by a video showed by END 7.

Taco Bell, "Hola"
A guy having more resilience and faith than the Pope... for tacos.

OREO,  "Separator Machine" Creator: Physicist David Neevel
A man and his quest to build the ultimate Oreo separator machine.

Print or Outdoors Advertising
First let's start with the Game of Thrones Dragon Shadow; a dusty poster; an ending teaser; a theater play in 3D; and learn to tame your fears.

Game of Thrones, "Dragon Shadow 

Beware the Dragons are coming!

Ponteio Home Shopping "Dust"

Old and dusty Clothes gives wonderful sales.

Future Shorts: Future Shorts Teaser

It all begins with an end.

Procopio Ferreira Theatre: 3D Hamlet

Probably the best 3D technology in the world.

Nippo Batteries: Cat

Are you a wuss who still is afraid of the dark?! Don't worry anymore, with the Nippo Batteries you will tame your fear.

The Chosen Week Articles:


Customer Service and Its 7 Sins (via Conversation Agent)



Four Tips for Earning Consumer Preference Data (via Huffington Post)



7 C’s of Captivating Social Media Conversations



Interested in crowdfunding? 5 priceless pieces of advice. (via CNN)



Lead Capture Failure Strategy #1

Marketing Week Tops

                                   

Video Commercials

This week we have a Chewing Gum artist, a silent commercial, a mustard revenge, boobs reuniting again, and a tumbling ad.

Touch Lebanon, "Rendez-vous"

Silent love signals are safer when you can text sms, specially if you are living in the 20's again.

Schweppes, "Tumble"

Wear a helmet before drinking Schweppes, cause Schweppervescence feels a bit like this. 

Sunshine Sakae, "Chewing Gum Artist"

He chews he transforms and he spits Chewing Gum Statues, and he does it without using any saliva (at least is what seems).  

Grey Poupon "The Lost Footage"

A fight for mustard. 

Two 70's British rich guys thinking they are James Bond, fight for the last drop of mustard with the fury of a drug addicted, but with a lots of money and toys.

 Valege Lingerie: Finally Together, TV Show

Does your nipples touch your belly button, don't worry anymore cause with Valege Lingerie your boobs will reunite again, and with a bit of luck maybe you can pick up a rich guy which later will  pay you a boobs operation

.

Print or Outdoors Advertising

Music is again featured in this week picks by a rock'roll family and a music fingerprint, among them we have the first tastable print ad, a tsunami of guns and at last a Vegas ad.

Mundo Livre FM: Family "Good music. You know where it comes from"

A happy and fucked up family as a real family is. 

 Kian Luthier - Fingerprint, "A Sound of your own"

Leave your fingerprint in music and life even if sucks, the music and what the hell life too. 

Fanta World's First Tastable Print Ad

Try new experiences and get "high" with the new Fanta flavour.

Amnesty International: Tsunami

I once read something like "bombing for peace is like fucking for virginity", yeah it maybe not work it but let's try it anyway. Right?! 

Las Vegas Convention and Visitors Authority

What happens in Vegas stays in a Chart.

The Chosen Week Articles:

3 Steps To Amplify Your Business' Online Marketing by Forbes

How To Turbo-Charge Your Twitter Efforts Using SEO Tactics By Allison Stadd

15 Clever Augmented Reality Campaigns

Christina Austin via Business Insider

Turn Your Toughest Customer Into Your Biggest Fan from INC

Picking Marketing Campaigns

NoBullShitMarketing Picks
Monday       Picks	Tuesday Picks	Wednesday Picks	Thursday     Picks	Friday          Picks

Grey Poupon "The Lost Footage"

Over 25 years ago, one fine gentleman passed another fine gentleman a jar of GREY POUPON. But it seems that wasn't the whole story. This Sunday, during the awards, GREY POUPON will release the trailer for this lost footage, which uncovers all of the suspense, greed, revenge and savory pork loin that was meant for the original commercial. Visit GreyPoupon.com on the 24th for the debut of the full short film.

Credits: 

Agency:

Crispin Porter + Bogusky 

Client:

Grey Poupon 

Amnesty International: Tsunami

The arms trade is out of control.
For an arms trade treaty, join us on facebook.com/amnestyarmes

Credits

Advertising Agency: TBWA, Paris, France
Creative Directors: Eric Holden, Rémi Noël, Philippe Simonet
Art Director: Mohamed Bareche
Copywriter: Daniel Perez
3D: Salamagica
Art Buyer: Barbara Chevalier

Article of the Day:

15 Clever Augmented Reality Campaigns

Christina Austin via Business Insider

In a world full of smartphones, augmented reality (AR) campaigns are a very smart and unique way for brands to engage with consumers.

Instead of watching a television commercial, looking at an ad in a magazine, or seeing a quick web ad before your YouTube video, AR lets consumers actually interact with the brand.

Whether consumers are test driving a new car model, learning a new recipe, or playing a game, AR campaigns resonate with consumers in a way that most other ad platforms fall short. The ad becomes a game, versus just promotional material. And the product still comes across, which is, of course, the point of advertising.

More and more brands are starting to integrate AR campaigns into their ad budgets.  ABI Research estimates the market for augmented reality in the US will reach $350 million in 2014, which is up  from only $6 million in 2008.  

Read more: http://www.businessinsider.com/augmented-reality-campaigns-2013-2?op=1#ixzz2LZjfOYmu

Picking Cracking Marketing Campaigns

NoBullShitMarketing Picks
Monday       Picks	Tuesday Picks	Wednesday Picks	Thursday     Picks	Friday          Picks

Schweppes, "Tumble"

Schweppes think Schweppervescence feels a bit like this.

Credits

Advertising Agency: GPY&R, Melbourne, Australia
Executive Creative Director: Ben Coulson
Director: Steve Rogers
Senior Copywriter: Evan Roberts
Senior Art Director: Chris Northam
Agency Executive Producer: Romanca Jasinski
Group Account Director: Mat Cummings
Senior Account Director: Matilda Hobba
Strategy: Tom Ward, Tom Ding
Production Company: Revolver Film
Executive Producers: Michael Ritchie, Pip Smart
Producer: Pip Smart
Cinematographer: Adam Arkapaw
Editing: Jack Hutchings / The Butchery
Music: D’Oyley Carte Opera Company / HMS Pinafore
Music Supervision: Karl Richter / Level Two Music
Sound Studio: Mark Mitchell / Electric Dreams
Sound Design: Paul Le Couteur / Flagstaff Studios
Grade: Ben Eagleton / Fuel
VFX: Fin Design + Effects
Senior Flame Artist: Justin Bromley
Flame Artist: Julian Ford

Print Of The Day 

 Kian Luthier - Fingerprint

A Sound of your own

Credits

Advertising Agency: RC Comunicação, Belo Horizonte, Brazil
Creative Director: Guilherme Araújo
Art Director: Rodrigo Spotorno
Copywriter: Gustavo Costa
Illustrator: Rodrigo Spotorno
Art Buyer: Bruno Retes

Article of the Day

3 Steps To Amplify Your Business' Online Marketing by Forbes

What is the future of online marketing? I’ve been trying to answer that question for some time, and I think I’ve found an answer. Before we get there, let’s step back for a moment and make a few observations about the current state of Internet marketing. (...) click on the title to read the full article.

Picking Cracking Marketing Campaigns

NoBullShitMarketing Picks
Monday       Picks	Tuesday Picks	Wednesday Picks	Thursday     Picks	Friday          Picks

Touch Lebanon: Rendez-vous

Classification: Creativity: 4,6;  Call to action: 4,1;  Empathy for the Brand: 4,5 Total: 4,4

Movies were silent up until the late 1920s, when The Jazz Singer was released in 1927. Today, silent movies like The Artist still make their appearance but have become quite rare. We've decided to add our very own touch to the silent film era with our all new Text&Talk TVCs!

Credits

Advertising Agency: JWT-Beirut, Lebanon

Print Of The Day 

 Mundo Livre FM: Family

Good music. You know where it comes from

Credits

Advertising Agency: CCZ Publicidade, Brazil
Creative Directors: Claudio Freire, Giancarlo Zilli
Copywriter: Andre Goeldner
Image: Fuze Image

Infographic of the Day

The New Face of  SEO