BMW Interactive Projection

Classification: Creativity: 4,2;  Will to buy(participate): 4,2;  Empathy for the Brand: 4

Total: 4,1

Advertising the new BMW 1 Series, iLogic allowed consumers to engage with the brand in a new, exciting way. Keeping in mind that unmatched innovation is always part of the BMW driving experience, iLogic developed Interactive Video Projections. Full activation on the ground took place over eight nights in major cities across South Africa. Locations were vibey, high-traffic main streets. Through a high powered, HD projector, iLogic projected an interactive racing game onto buildings and scaffoldings (Screen measuring 108m2). 

World Premiere BMW 3 Series Trailer

BMW launched their new series 3 model making the road a "passerelle" for the cars.

 In terms of branding the BMW series 3 première is a good example of how to launch a product, they passed a brand image of a united group, with the workers, engineers, management all together applauding all the BMW series 3 models since the first till the new one, which also gives a image of continuity and respect for the past.

A good job in adding Pride, Tradition, Union to the BMW series 3 models.