Classification: Creativity: 4,5; Will to buy: 4,2; Empathy for the Brand: 4,7
Total: 4,5
Volkswagen Netherlands launched a new campaign entitled Fanwagen, which gives fans the possibility to decide which Volkswagen classic model they wish to revive, the Transporter or the Beetle.
To do that you have to go to the Volkswagen Fanwagen Facebook page and vote with a like in your favorite model, after all it's "Made by fans, Built on Likes, and win the chosen vehicle as a reward.
The Volkswagen FanWagen is social media equiped, you can update your status, print your news feed among other social features.
Classification: Creativity: 4; Will to buy: 3,7; Empathy for the Brand: 4
Total: 3,9
The new Volkswagen Beetle has grown a par, the previous Beetle model was too effeminate to be a big hit like is predecessor.
I don't know what kind of consumers Beetle wants to attract with this new model, maybe girls with a taste for fast cars. If the purpose of Volkswagen is to compete with the new Mini and Fiat 600, a more masculine target , Volkswagen takes the risk in cannibalizing the consumers from the Golf brand. One thing is certain with this new model the brand will most likely lost the women target.
Volkswagen Beetle 2011 Super Bowl XLV television commercial
OK, this new Beetle is more powerful and masculine, but that's not enough to be an icon like the original one. The original one was the people's car, simple, cheap, easy to maintain, a economic car, an angle unexplored by this new expensive and exquisite Beetle. Strange because we are now facing a crisis and cheap car with a great tradition behind will certainly be a huge hit, you know like his predecessor.
But truth said this new Beetle has a beautiful design, and this new campaign is worthy of the Volkswagen previous wonderful and effective campaigns. Let's wait and see, if the new design with the excellent campaigns, are capable of bringing back the Beetle fever.
