Nov 3, 2011

Volkswagen: Fanwagen

Classification: Creativity: 4,5;  Will to buy: 4,2;  Empathy for the Brand: 4,7
Total: 4,5

Volkswagen Netherlands launched a new campaign entitled Fanwagen, which gives fans the possibility  to decide which Volkswagen classic model they wish to revive, the Transporter or the Beetle.
To do that you have to go to the Volkswagen Fanwagen Facebook page and vote with a like in your favorite model, after all it's "Made by fans, Built on Likes, and win the chosen vehicle as a reward.

The Volkswagen FanWagen is social media equiped, you can update your status, print your news feed among other social features.


Advertising Agency: Achtung!, Netherlands

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