Nov 2, 2011

Commercial - Tempo Bike

Classification: Creativity: 4;  Will to buy: 3,9;  Empathy for the Brand: 4,2
Total: 4

The commercial -Tempo Bike-, “As Life Unfolds”, literally folds and unfolds on a Tempo tissue showing how Tempo is a constant, caring companion throughout life. The idea is executed through hand-drawn animated stories brought to life by Vida Vega’s signature style of calligraphic brushwork and exquisite 2D animation.

Client: Tempo
Project name: Tempo – Bike 'As Life Unfolds’
Creative/Advertising agency: Publicis London
Creative director: Paul Burch and Paul Quarry
Agency producer: Mays Al - Ali
Production company: Film Club Productions
Post Production company: Film Club, th1ng and Framestore
Director: Vida Vega
Editor: Danny McGuiness
Producer: Sue Loughlin

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