Ultrabook POP-UP THEATER

Classification: Creativity: 3,9;  Will to buy: 3,7;  Empathy for the Brand: 3,9

Total: 3,8

Watch and enjoy all the stunts at http://popuptheater.intel.com
The Ultrabook™ POP-UP THEATER is a series of live stunts that demonstrates the ultra thin design & responsiveness of the Ultrabook™.
A uniquely choreographed team of 60 individuals create a human digital wall made of Ultrabooks. The Pop-Up teams make surprise appearances on the streets of Los Angeles, transforming an everyday location into a mini theater.

Credits:
Agency: Party
Creative directors: Masashi Kawamura, Hiroki Nakamura, Morihiro Harano
Technical directors: Hiroki Nakamura, Qanta Shimizu, Nobuaki Arikata (Birdman)
Art directors: Masashi Kawamura, Ryo Roy Tsukiji (Birdman)
Designers: Junya Hoshikawa (Birdman), Shinichi Hirata, Miho Ishizuka
Animation: Junichi Arakawa (Birdman)
Film director: Hiroki Ono (Aoi Advertising Promotion)
Web production: Birdman
Film production: dof, Aoi Advertising Promotion, Clip Pictures, inc

Commercial Intel Visibly Smart - Jogja Hip Hop Foundation

Classification: Creativity: 4;  Will to buy: 3;  Empathy for the Brand (Facebook): 4

Total: 3,7

Intel in this commercial has a subtle but effective presence. 

Intel - "Think Glocal"