Sep 15, 2015

6 Chrome extensions for Digital Marketers

Hi there fellow Marketers,

Today I will share some save timing chrome extensions for your use. 

As you are probably aware most of us use Google Chrome as browser. This happens not only because Google brand awareness and loyalty, but also because of the tools that Google provides. 
To help you in your daily tasks you can add this extensions to your Google Chrome:

Tag Assistant 

With this extension you are able to verify the various Google tags installed correctly in your page. Tag assistant also reports errors and suggest improvements, pretty neat.

FB Pixel Helper

Use this extension to validate your FB Conversion and Custom Audience Pixels. 
When a website has a FB pixel installed the </> icon will turn blue and a small badge will appear indicating the number of pixels found on the page.

If the icon does not turn blue then there are no Facebook pixels installed on this page.

Click the </> icon and a small popup will appear with useful information for debugging your pixel implementation.


Redirect Path

Useful to check if you have "bad" urls in your website. 
The HTTP Header & Redirect Checker for SEO Redirect Path flags up 301, 302, 404 and 500 HTTP Status Codes, bringing potential issues that may not otherwise be seen to your attention immediately.

Quick Javascript Switcher

Quick Javascript Switchet is another tool to use to improve your SEO, which allows to turn ON or OFF the javascript. This allows to know which part of a website will be affected when a javascript is removed. When the javascript is off, there are certain features you will not work as images, slideshows, among others.

BuiltWith Technology Profiler

Did you stayed curious about how that was made after visiting an website? With this extension you can access to all the technologies found on the page.

Edit this Cookie

EditThisCookie is a cookie manager. You can add, delete, edit, search, protect and block cookies. You can use it to run optimization tests or to guarantee that you are seeing the last version/change made to the website. 

Sep 7, 2015

Useful SEO tips

Hello marketeers, are you avid for knowledge today? 

Because today I would like to share some Hubspot content. Yeah I know not the most original idea, but Hubspot does an amazing job sharing really useful SEO, internet marketing, tools, courses, you can even get certified. 

One of the courses that HubSpot offers for free is the SEO Crash Course, divided in three parts. First you will have an introductory part where you learn how to improve on-page SEO. After the introductions been made, you are ready to the intermediate part , in this part you learn how social media impacts SEO. And at last the third part, the more advanced part where you deep dive into googles algorithm changes.

Enough talk and let's get some action, watch the first video with Rebecca Churt, HubSpot's SEO Manager, and Rebecca Babicz, the Public Relations Coordinator at

Ready?! Let's go to lesson number two learn how social media impacts SEO form Rebecca Churt, the HubSpot's SEO Manager, and Darin "Doc" Berntson, the Social Media Manager at 

Now for the final lesson presented by Rebecca Churt, HubSpot's SEO Manager, and Preston Van Dyke, the Director of SEO at

I hope you found this lessons useful, if you have any suggestions, tips, please feel free share your opinion. 

Sep 2, 2015

Don't write your content as a robot, be human, authentic, connect with people.

Hello again fellow marketeers, today I would like to remember the importance of being authentic. 

Brian Solis wrote another great article about content marketing. While reading the article, Brian  remembered me that to connect with people you have to be authentic. If you are only looking to numbers, you will not make real connections with your customers. 
Are you being authentic?
Remember Robocop, one of the reasons people connected with Robocop was because of his human side, that's what you have to do to better engage with your customers. You need to be part machine (planning, measuring, controlling) and part man (relevant, authentic, unique). 

and that's it for today, have a nice day.