Aug 11, 2013

Paperclips can be dangerous. Learn First Aid.

Classification: Creativity: 4,2;  Will to buy(alert): 4;  Empathy for the Brand: 4,1
Total: 4,1

Animation house Monkeystack, based in Adelaide, Australia, goes way over the top in "Paperclips Can Be Dangerous," a fiercely funny, gloriously gory two-minute PSA for the Australian Red Cross that poses the question: "What will it take for you to learn first aid?" (via adage)

Bill is one unlucky worker who finds himself with a paperclip stuck in his eye. Ouch!

Learn First Aid with Red Cross: Avoid a paperclip apocalypse! No one wants a fate like Bill's.
So, what will it take for you to learn First Aid?
Creative direction, script and animation by Monkeystack:

Mar 3, 2013

NoBullShitMarketing Week Tops


Video Commercials
For this week we have two Audi RS V4 avant Cars dueling each other in a "bloody" colorful war; End 7 teaches you how to shock a celebrity learn the lesson; a Oreo Freak for the cookie not the cream; a Taco Bell faith struggle; and a new colorful Sony ad.

Audi RS 4 Avant, 'Ultimate Paintball Duel'
Two old geezers fight a bloody duel for "something" using the latest Audi RS V4 Avant mounted with paintball cannons. 


Xperia Z, "Sound, vision, colour, detail"
Sony using the formula: we are always with you in the most important moments of your life, giving you vision, color  detail , and fun. 

END7, "How to Shock a Celebrity"
Watch the celebrity reaction to the shock given by a video showed by END 7.

Taco Bell, "Hola"
A guy having more resilience and faith than the Pope... for tacos.

OREO,  "Separator Machine" Creator: Physicist David Neevel
A man and his quest to build the ultimate Oreo separator machine.

Print or Outdoors Advertising
First let's start with the Game of Thrones Dragon Shadow; a dusty poster; an ending teaser; a theater play in 3D; and learn to tame your fears.

Game of Thrones, "Dragon Shadow 
Beware the Dragons are coming!

Ponteio Home Shopping "Dust"
Old and dusty Clothes gives wonderful sales.

Future Shorts: Future Shorts Teaser
It all begins with an end.

Procopio Ferreira Theatre: 3D Hamlet
Probably the best 3D technology in the world.

Nippo Batteries: Cat
Are you a wuss who still is afraid of the dark?! Don't worry anymore, with the Nippo Batteries you will tame your fear.

The Chosen Week Articles:

Customer Service and Its 7 Sins (via Conversation Agent)

Four Tips for Earning Consumer Preference Data (via Huffington Post)

7 C’s of Captivating Social Media Conversations

Interested in crowdfunding? 5 priceless pieces of advice. (via CNN)

Lead Capture Failure Strategy #1

Feb 25, 2013

Marketing Week Tops


Video Commercials
This week we have a Chewing Gum artist, a silent commercial, a mustard revenge, boobs reuniting again, and a tumbling ad.

Touch Lebanon, "Rendez-vous"
Silent love signals are safer when you can text sms, specially if you are living in the 20's again.

Schweppes, "Tumble"
Wear a helmet before drinking Schweppes, cause Schweppervescence feels a bit like this. 

Sunshine Sakae, "Chewing Gum Artist"

He chews he transforms and he spits Chewing Gum Statues, and he does it without using any saliva (at least is what seems).  

Grey Poupon "The Lost Footage"

A fight for mustard. 
Two 70's British rich guys thinking they are James Bond, fight for the last drop of mustard with the fury of a drug addicted, but with a lots of money and toys.

 Valege Lingerie: Finally Together, TV Show
Does your nipples touch your belly button, don't worry anymore cause with Valege Lingerie your boobs will reunite again, and with a bit of luck maybe you can pick up a rich guy which later will  pay you a boobs operation


Print or Outdoors Advertising

Music is again featured in this week picks by a rock'roll family and a music fingerprint, among them we have the first tastable print ad, a tsunami of guns and at last a Vegas ad.

Mundo Livre FM: Family "Good music. You know where it comes from"

A happy and fucked up family as a real family is. 

 Kian Luthier - Fingerprint, "A Sound of your own"
Leave your fingerprint in music and life even if sucks, the music and what the hell life too. 

Fanta World's First Tastable Print Ad
Try new experiences and get "high" with the new Fanta flavour.

Amnesty International: Tsunami
I once read something like "bombing for peace is like fucking for virginity", yeah it maybe not work it but let's try it anyway. Right?! 

Las Vegas Convention and Visitors Authority
What happens in Vegas stays in a Chart.

The Chosen Week Articles:

15 Clever Augmented Reality Campaigns
Christina Austin via Business Insider