Nov 14, 2009

Talks Dan Gilbert

Getting persuasion skills
 Why are we happy?
 


 On our mistaken expectations



Commercial: Discovery Channel - The World Is Just Awesome

Commercial Classification: Creativity: 3 ; Will to watch: 4 ; Empathy for the brand: 4
 


Commercial: An "Intel Star" - Sponsors of Tomorrow

Commercial classification: Creativity: 4 ; Will to buy: 3,5 ; Empathy for the Brand: 4










Subaru: Crowd Rider

Creativity: 3 ; Will to buy: 3,5 ; Empathy for the Brand: 4
 

Commercial: Liaison lingerie

Comercial Classification(1 to 5): Creativity: 3,5 ; Will to buy: 3,5 ; Empathy for the Brand: 3,5

Commercial: Darwin's Brave New World : Dangerous Ideas

Commercial classification: Creativity: 4 ; Will to Watch: 3,5 ; Empathy to the Brand: $
  
human electricity conductor
 

Bike Jump

 


Javelin

Nov 13, 2009

Commercial: Verizon - Island of Misfit Toys

Creativity: 3,5 ; Will to buy: 3,5 ; Empathy for the Brand: 3,5

Commercial: Johnny Walker Whisky : Mirror

Commercial Classification: Creativity: 3,5; Will to buy (drink): 3,5 ; Empathy for the Brand: 4
 

Toyota : Hybrid Synergy Drive - Better Together

Creativity: 4 ; Will to buy: 3 ; Empathy for the Brand: 3

Volkswagen Polo - Rumour

 Creativity: 3,5 ; Will to buy: 3 ; Empathy for the brand: 3


Nokia : Nokia N900 - Focus Group

Creativity: 4 ; Will to buy: 3,5 ; Empathy for the brand: 3,5
 


Movember - Grow your mostauche

Creativity: 4 ; Will to buy (grow): 4,5 ; Empathy for the Brand (cause): 5





Nov 12, 2009

Brandchannel | Reebok Easy Tone Campaign Easy To Mock, Tone Deaf

Brandchannel | Reebok Easy Tone Campaign Easy To Mock, Tone Deaf

This campaign puts me salivating because the perfect toned bodies that Reebok puts in their adds. In my opinion this is good strategy by Reebok this campaign will attract women because their desire for the perfect body and men will offer this tennis because they want their wife/girlfriend have the perfect bodies retracted in the add.


Brandchannel | New Toyota Flowers: Greenwashing Meets Joywashing At Prius Plant

Brandchannel | New Toyota Flowers: Greenwashing Meets Joywashing At Prius Plant

The new bet by Toyota to create differentiation in the consumers mind, and to fight the new competitors the electrics cars by strengthen the brand.


Nov 9, 2009

Winning Streak: 3 stars

Creativity: 4; Will to buy: 3,5; Empathy for the brand: 4

TG4 - Session

Creativity: 4,5 ; Will to watch: 4 ; Empathy for the brand: 4
 

Fun Run

Creativity: 3 Will to buy (participate): 4 ; Empathy for the brand: 3



What is the run for?!

Meteor : Genie Movie

Creativity: 3 ; Will to buy: 2; Empathy for the Brand: 2




What more irritating commercial. It's like an annoying Meteor crashed in my head.

Nov 7, 2009

Brandchannel | New Brand Taglines More Innovative, May Surprise You

Brandchannel | New Brand Taglines More Innovative, May Surprise You

Bavaria: The Drop

Creativity: 4 ; Will to buy (drink): 3 ; Empathy for the brand: 2





 You thrive for your dream, do impossible things to end your life in a dog mouth. Do you really want to put that image in peoples mind when we are facing a trust crisis. Now it's not the time for a "survival of the fittest" add.
 

Topline Kiss: The kiss

Creativity: 3,5 ; Will to buy; 3,5 ; Empathy for the brand: 3

Guiness: World

Creativity: 4 ; Will to buy (drink): 4,5 ; Empathy for the brand: 4,5




Nov 6, 2009

Argos 'Together' advert

Creativity: 3 ; Will to buy: 3 ; Empathy for the brand: 3

World's Fastest Nudist (montage)

Creativity: 4,5 ; Will to buy: 3,5 ; Empathy for the brand: 4

Daffy's: Fitting Dance

 Creativity: 4 ; Will to buy; 3,5 Empathy for the Brand: 4

Hecq Vs Exillion ''Spheres Of Fury''

Toyota Prius: iPhone App Times Square Stunt - Cat: Creativity and Technology - Creativity Online

Toyota Prius: iPhone App Times Square Stunt - Cat: Creativity and Technology - Creativity Online

Burger King: BK Dollar Menu Banner - Cat: Creativity and Technology - Creativity Online

Burger King: BK Dollar Menu Banner - Cat: Creativity and Technology - Creativity Online

Top 10 Strategic Technologies for 2010 — CIOUpdate.com

Top 10 Strategic Technologies for 2010 — CIOUpdate.com

Nov 4, 2009

Why_Companies_Sponsor.

IEG analysts identify the most common reasons companies use sponsorship.

© 2009 IEG
All Rights Reserved


Why_Companies_Sponsor.pdf (Objecto application/pdf)
Creativity: 4 ; Will to buy: 3,5 ; Empathy for the brand: iphone: 3,5 - unit9: 4

Porsche: Family Tree

Creativity: 3,5 ; Will to buy: 3,5 ; Empathy for the Brand: 4
 

WeightWatchers : Bulges

WeightWatchers : Bulges

Comedy Central : Butcher | images | scaryideas.com

Creativity: 4 ; Will to buy (watch): 4 ; Empathy for the Brand: 4
Comedy Central : Butcher | images | scaryideas.com

Volkswagen : Volkswagen Golf GTI bag | images | scaryideas.com

Creativity: 4 ; Will to buy: 3 ; Empathy for the brand: 3,5

Volkswagen : Volkswagen Golf GTI bag | images | scaryideas.com

Nov 3, 2009

Nov 2, 2009

Weetabix : Steeplechase

Creativity: 4 ; Will to buy: 3 ; Empathy for the brand: 3

Eat Weetabix and you will become a freak!!!!

Oct 31, 2009

Microsoft Shocked 'Family Guy' Humor Includes Incest, Holocaust Jokes

Company Pulls Out of Seth MacFarlane Deal After Discovering 'Content Not a Fit'

Oct 30, 2009

Transforming Customers Into a Community : MarketingProfs

Transforming Customers Into a Community : MarketingProfs

Marketing to the New Gen X : MarketingProfs

Marketing to the New Gen X : MarketingProfs

Gen-X vs. Millennials: I Don’t Think So | The Gen X Files

Gen-X vs. Millennials: I Don’t Think So | The Gen X Files

Brandchannel | Bashful HTC Focuses On “You” In New Ads

Brandchannel | Bashful HTC Focuses On “You” In New Ads

HTC You Campaign

Creativity: 3 ; Will to buy: 3,5 ; Empathy for the brand: 4

Creativity: 4 ; Will to buy (help): 3 ; Empathy for the Brand: 3 

Hbo: Imagine

Creativity: 4 ; Will to buy (watch): 4 ; Empathy for the brand: 4

Oct 27, 2009

BC Dairy Foundation: Chair Pants

Creativity: 3,5 ; Will to buy (consume): 4 ; Empathy for the Brand: 4

Drink milk or you will have to stick a chair up yours...


Creativity: 4 ; Will to Buy: 3 ; Empathy for the Brand: 3

 

BeThatWoman/Challenge

Creativity: 4 ; Will to buy (join): 4 ; Empathy for the Brand: 4

Oct 24, 2009

Kickstarter

Kickstarter

Anewway

Kickstarter is a funding platform for artists, designers, filmmakers, musicians, journalists, inventors, explorers...

Oct 21, 2009

Ashley Madison: Branded Infidelity (via brandchannel)

Ashley Madison: Branded Infidelity (via brandchannel)

Inspiration for a homeless campaign that me and a friends what to do.

Amnesty International : Amnesty's flame is in danger worldwide - Asia

information

Amnesty's flame is in danger worldwide.
Defend it. Buy a candle or make a donation.


Amnesty International : Amnesty's flame is in danger worldwide - Asia

credits

Advertising Agency: Air Brussels Belgium
Creative Directors: Gregory Ginterdaele, Marie-Laure Cliquennois
Art Director: Marie-Laure Cliquennois
Copywriter: Quentin Watelet
Photographer: Marc Paeps and Stock images
Retouching: Yelle@livingroom.be
Published: October 2009
 

ChicagoNow.com : Arresting Tales blog

information

To create awareness of the ChicagoNow.com blog “Arresting Tales” (http://www.chicagonow.com/blogs/arresting-tales/) 
which is written by an actual Chicago police officer, zig dressed up 10 shackled “prisoners” in orange jumpsuits that 
read “Check out Arresting Tales at ChicagoNow.com.” Accompanied by a “cop,” they wandered up and down Chicago’s 
tony Michigan Avenue, to the delight (and sometimes concern) of passersby. Ironically, the “prisoners” were stopped 
by a real police officer, who, after ascertaining that they did not need a permit, informed them they were free to carry on. 
Curious onlookers inquired about the so-called delinquents roaming the city throughout the day, snapping photos and building 
buzz for Chicago’s largest blog network.
 
 
ChicagoNow.com : Arresting Tales blog

credits

Advertising Agency: Zig, Chicago, USA Creative Director: Stephen Leps Art Director: Janay Blazejewski Copywriter: Natalie Taylor Strategist: Ryan Wilson Team Leader: Carlie Naftolin 


Tnuva Cheese : Mini Bus Stop

information

The original layout was done in Hebrew, this layout is created to be shown here only.

Tnuva Cheese : Mini Bus Stop

Credits

Advertising Agency: GITAM/BBDO, Israel
Creative Director: Guy Bar
Creative Director: Danny Yaakobovich
Art Director: Igal Ezra
Copywriter: Oren Meir
Account managers: Elika Merhavi, Shaked Benari
Production And Maintenance: Push-Up
Published: October 2009

HIFI KLUBBEN - HAMSTER

 Creativity - 4 ; Will to buy - 3 ; Empathy for the Brand - 4


Oct 20, 2009

Two Rescue Food commercials

Creativity - 4 ; Will to buy (participate) - 3 Empathy for the Brand - 4



Purity Organic : Porn Shop

 

Pizzetta : Snow White | images | scaryideas.com

Pizzetta : Snow White | images | scaryideas.com

22 Cheap or Free Web Usability Tools, Part 1: An Introduction : MarketingProfs

22 Cheap or Free Web Usability Tools, Part 1: An Introduction : MarketingProfs

Color Institute Offers Brands Shades Of Success (via brandchannel)

Color Institute Offers Brands Shades Of Success (via brandchannel)

With Luxury On The Run, Mercedes Stresses Safety

Creativity - 4; Will to buy (drink) - 5; Empathy for the Brand - 5

If want a safe car, I buy a Volvo not a Mercedes. The brand positioning of Mercedes is: first – luxury; second – german (engineering) this are the markers that differentiates Mercedes from the other brands. Betting in security maybe an error because security is a characteristic that is implied in the german brand, after all luxury and most of all engineering are synonyms of security in the consumer minds at least in car brands. In Forbes Pictures: Safest Cars Of 2009 the is represented with Mercedes-Benz M-Class (Midsize SUV).

Jameson: Legend The Director's Cut


Creativity - 4; Will to buy (drink) - 5; Empathy for the Brand - 5
Ok I’m a Jameson drinker, because it’s one of the best whiskies, Famous Grouse is not bad either, with less than 12 years old, J&B, Grants and even William Lawson’s all become awful, or they screw up the formula in order to keep up with the increase of sales or my brain just told me not to like them because I don’t fancy popular whiskies brands except William Lawson’s I liked their commercials. So by now Jameson beats Famous Grouse, because they have a good whisky and their commercials are traditional, spirited they transmits you a feeling of proyd to be drinking an Irish whiskey who has an legendary hero.
 

Chapter 3: An Investigation Into the Myth of The Kraken

Creativity - 4; Will to buy - 3; Empathy for the Brand - 3,5

Chapter 2: The Inquiry into the Cloud of Darkness

Creativity - 4 ; Will to buy - 3,5; Empathy for the Brand - 4

The Anatomy of The Kraken : Chapter 1

 Creativity - 4; Will to buy - 4; Empathy for the Brand - 4

Oct 19, 2009

VONROSEN - When your style does the job

Volkswagen : Dream bubbles | images | scaryideas.com

Volkswagen : Dream bubbles | images | scaryideas.com

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Minute Maid's

Minute Maid's "Super Milky" Mangles English For Profit In China (via brandchannel)

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MarketingEssentials_HTand Telecom.pdf (Objecto application/pdf)

MarketingEssentials_HTand Telecom.pdf (Objecto application/pdf)

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Here Come The Waves: The Hazards of Love Visualized Trailer

Immaterials: the ghost in the field

"This video is about exploring the spatial qualities of RFID, visualised through an RFID probe, long exposure photography and animation. "
It features Timo Arnall of the Touch project and Jack Schulze of BERG.


Immaterials: the ghost in the field from timo on Vimeo.

Bayer Schering Pharma: In Bed - Episode 9

Centrum Strip Poker

4 Banned Commercials!

Bud Light Lime Can Confessions

 In Portugal we say "comer na bilha". The ideia that I get after watching this add is: Who drinks Bud limon = Like to "eat in the can".

Dog Training - Bud Light

Oct 18, 2009

Dell - Simplified IT Support for Customized Mobility - White Papers, Webcasts and Case Studies - ZDNet

Dell - Simplified IT Support for Customized Mobility - White Papers, Webcasts and Case Studies - ZDNet

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Every Single One of Us - Vol1 - The Communication Ideal

Every Single One of Us - Vol1 - The Communication Ideal

London Calling » Advertising in 2020 ? a sneak peek from Ogilvy and Acision

Predictions set the path to the future like Jules Verne or recently Minority Report, alas M.R. is cited in this essay, and had been the inspiration for many marketers. So if you predict something you are sending a vision of how the future will be and if you gain good “followers” (people you move their asses) it’s more likely that the vision will become true.

London Calling » Advertising in 2020 ? a sneak peek from Ogilvy and Acision

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Advertising When Consumers Are Most Tired Is More Effective - Advertising Age - CMO Strategy

Read the comments. They have some nice critics about the article.

Advertising When Consumers Are Most Tired Is More Effective - Advertising Age - CMO Strategy

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Oct 16, 2009

Is Your Fighter Brand Strong Enough to Win? - Advertising Age - CMO Strategy

Is Your Fighter Brand Strong Enough to Win? - Advertising Age - CMO Strategy

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Bytes and Bits from Around the Blogosphere - American Marketing Association

Bytes and Bits from Around the Blogosphere - American Marketing Association

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The Inspiration Discipline - American Marketing Association

The Inspiration Discipline - American Marketing Association

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We?re Spending More Time with Social Media: Advertisers Follow | Brian Solis - PR 2.0

We?re Spending More Time with Social Media: Advertisers Follow | Brian Solis - PR 2.0

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Steel TV : Into Action - Rapunzel [Image]

Steel TV : Into Action - Rapunzel [Image]

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15 short Ads Mac vs PC

TMB (Transports Metropolitans de Barcelona) : Jaws [Image]

TMB (Transports Metropolitans de Barcelona) : Jaws [Image]

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Oct 15, 2009

Top 5 Elements of an Annual Business Plan : MarketingProfs

Top 5 Elements of an Annual Business Plan : MarketingProfs

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In Social Media Communities Size Matters ? Inversely | Bill: Handy

In Social Media Communities Size Matters ? Inversely | Bill: Handy

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Climate Change


In this day 15th October 2009, thousands of bloggers decided to join for helping change the
awareness about the Climate Change so don't forget also to join the www.blogactionday.org

So better than words I decided to post a picture about climate change.

Change global climate change Brian Hayes USA


 You can find more pics in  Good 50×70



michael fish - love snow, love balls, love winter, lastminute.com

Harvard Business Review Could you turn your ingenious idea for a start-up into an "accidental" success? That's what Dany Levy, founder of DailyCandy, did. Listen to her discuss her adventure with Harvard Business blogger Anthony Tjan, founder of Cue Ball, a... venture capital firm that funds start-ups in the information media and consumer sectors. source: Harvard Business Review

Oct 10, 2009

JC Penney: Beware of the Doghouse

Venables Bell & Partners – Fake

Orange RockCorps Electro

Orange: Rockcorps Gothic

Orange: Rockcorps Hip-hop

Travelers: Drifters

DirecTV Mundial | "Aged" commercial

SET Japan QR Code for DigitalMum Campaign

SET Japan QR Code for DigitalMum Campaign

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Unicef - Toy Soldiers - DM South Africa | Adland

Unicef - Toy Soldiers - DM South Africa | Adland

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Teens are Generation Apple as iPod, iPhone dominance reigns | Between the Lines | ZDNet.com

Teens are Generation Apple as iPod, iPhone dominance reigns | Between the Lines | ZDNet.com

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Apple Faithful: Arrogance Is Not a Virtue, and Why I Will Never Buy a Mac | Tech Broiler | ZDNet.com

Apple Faithful: Arrogance Is Not a Virtue, and Why I Will Never Buy a Mac | Tech Broiler | ZDNet.com

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Oct 7, 2009

2009 Tribalization of Business Study | Deloitte LLP | Ed Moran

2009 Tribalization of Business Study | Deloitte LLP | Ed Moran

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VIFF Vancouver International Film Festival | "Subtitles"

VIFF Vancouver International Film Festival | "Disturbing"

Vancouver International Film Festival: Sexuality

TheDieline.com: Package Design: Vintage Beer Packaging

TheDieline.com: Package Design: Vintage Beer Packaging

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Brandchannel | Apple Of Their i: Apple Sues Aussie Woolworths Over Trademark

I understand Apple
But with this measure they are destroying their brand image. The typical Apple consumer don’t like this type of measures, this is more a kind of attitude that Microsoft will have, ok maybe not now a few years ago.
And using as argument the fact that the Woolworths logo will create confusion in the mind of the consumers is a lame excuse, with this argument they are calling the consumers stupid I’m sure that the consumers can tell the difference between the logos.


Brandchannel | Apple Of Their i: Apple Sues Aussie Woolworths Over Trademark

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Brandchannel | Woody Harrelson's Fake Vegan Twinkies Star in Zombieland

And about producing a raw vegan Twinkie. Not for the profit but for the brand image.

Brandchannel | Woody Harrelson's Fake Vegan Twinkies Star in Zombieland

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Volkswagen Piano Staircase

Justice Let Love Rule

Oct 6, 2009

A New Class of Asset - American Marketing Association

A New Class of Asset - American Marketing Association

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Email Marketing - Subject Lines - American Marketing Association

Email Marketing - Subject Lines - American Marketing Association

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What Marketing Is Not - American Marketing Association

What Marketing Is Not - American Marketing Association

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Palestinian Muppets Extend Sesame Street Brand (via brandchannel)

Palestinian Muppets Extend Sesame Street Brand (via brandchannel)

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Ten Books To Read To Improve Your Competitive Position - The Philadelphia Bulletin Archives

Ten Books To Read To Improve Your Competitive Position - The Philadelphia Bulletin Archives

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Palestinian Muppets Extend Sesame Street Brand (via brandchannel)

Palestinian Muppets Extend Sesame Street Brand (via brandchannel)

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Things that I've watched and read today.

 Us Requires Disclosure from Paid Bloggers and celebes on Twitter 
Posted by Peter Feld on October 5, 2009

Ikea: The Doors - Not bad but it don't amaze. This kind of formula is too used.


California Milk Processor Board: Battle for Milkquarious -


Drink milk and get high!!! Now serious drink milk it's good for your health and it cleanse your lungs.




Oct 5, 2009

The empathy jolt

By Vince Thompson | Sep 23, 2009


Listening Tips from a Hostage Negotiation Trainer

By Vince Thompson | Sep 16, 2009