The Royal Dutch Guide Dog Foundation: Google map

Classification: Creativity: 4,5;  Will to buy(donate): 4,2;  Empathy for the Brand: 4,3

Total: 4,3

Create your route here


This interactive website Kngfmaps.nl is based on the insight that a guidedog sheds light in the darkness for somebody with a visual handicap.

Advertising Agency: Selmore / Selmore Lynx, The Netherlands
Art Director: Tibor van Ginkel
Copywriter: Thomas Reinhold
Creative Programmer: Mark Vertegaal, Benjamin van Rossum
Design: Gabor de Man
Accounts: Mira Weijs, Anne-Marijn Bogers, Gert-Jan Guldemond