Useful SEO tips

Hello marketeers, are you avid for knowledge today? 

Because today I would like to share some Hubspot content. Yeah I know not the most original idea, but Hubspot does an amazing job sharing really useful SEO, internet marketing, tools, courses, you can even get certified. 

One of the courses that HubSpot offers for free is the SEO Crash Course, divided in three parts. First you will have an introductory part where you learn how to improve on-page SEO. After the introductions been made, you are ready to the intermediate part , in this part you learn how social media impacts SEO. And at last the third part, the more advanced part where you deep dive into googles algorithm changes.

Enough talk and let's get some action, watch the first video with Rebecca Churt, HubSpot's SEO Manager, and Rebecca Babicz, the Public Relations Coordinator at SEO.com

Ready?! Let's go to lesson number two learn how social media impacts SEO form Rebecca Churt, the HubSpot's SEO Manager, and Darin "Doc" Berntson, the Social Media Manager at SEO.com. 

Now for the final lesson presented by Rebecca Churt, HubSpot's SEO Manager, and Preston Van Dyke, the Director of SEO at SEO.com.

I hope you found this lessons useful, if you have any suggestions, tips, please feel free share your opinion. 

Tips to the Internet of things

Sooner or later all the electronics devices in the internet of things will be connected with each other, and capable of taking decisions without any human presence. The devices will be able for example to read your vital signs and if justifiable launch an alert to the hospital or contact the person which you have chosen in case of emergency.

In business companies will be able to improve their operational efficiency, devices will be able to better read symptoms and act adequately. Cars will be driving alone, for example: if you have a trucking company you will be able to program the route in the truck and the truck will arrive at the programmed destiny, while you be able to watch every movement, signal during the delivery route. 

One of my fears in the internet of things world is that maybe it will drive us to a dystopian future like 1984, but let's have hope in humanity and in the great leaders that we have. 

Now if you want to read more about the internet of things world, I advice you to read the articles that Mckinsey has been writing:

• The Internet of Things - More objects are becoming embedded with sensors and gaining the ability to communicate. The resulting information networks promise to create new business models, improve business processes, and reduce costs and risks. Written in March 2010 | by Michael Chui, Markus Löffler, and Roger Roberts.

• An executive’s guide to the Internet of Things - The rate of adoption is accelerating. Here are six things you need to know. Written in August 2015 | byJacques Bughin, Michael Chui, and James Manyika.

• The Internet of Things: Five critical questions - How do industry experts view the development of the Internet of Things, and what would they change? Written in August 2015

• The Internet of Things: Sizing up the opportunity - This connectivity trend is now recognized as a source of growth for semiconductor players and their customers. Here we consider the opportunities and constraints for components manufacturers. Written in December 2014 | byHarald Bauer, Mark Patel, and Jan Veira

• Unlocking the potential of the Internet of Things - Written in June 2015 | byJames Manyika, Michael Chui, Peter Bisson, Jonathan Woetzel, Richard Dobbs, Jacques Bughin, and Dan Aharon

• The Internet of Things and the future of manufacturing - Executives at Robert Bosch and McKinsey experts discuss the technology-driven changes that promise to trigger a new industrial revolution. Written in June 2013 | byMarkus Löffler and Andreas Tschiesner

NoBullShitMarketing Week Tops

                                   


Video Commercials
For this week we have two Audi RS V4 avant Cars dueling each other in a "bloody" colorful war; End 7 teaches you how to shock a celebrity learn the lesson; a Oreo Freak for the cookie not the cream; a Taco Bell faith struggle; and a new colorful Sony ad.


Audi RS 4 Avant, 'Ultimate Paintball Duel'
Two old geezers fight a bloody duel for "something" using the latest Audi RS V4 Avant mounted with paintball cannons. 

  

Xperia Z, "Sound, vision, colour, detail"
Sony using the formula: we are always with you in the most important moments of your life, giving you vision, color  detail , and fun. 

END7, "How to Shock a Celebrity"
Watch the celebrity reaction to the shock given by a video showed by END 7.

Taco Bell, "Hola"
A guy having more resilience and faith than the Pope... for tacos.

OREO,  "Separator Machine" Creator: Physicist David Neevel
A man and his quest to build the ultimate Oreo separator machine.

Print or Outdoors Advertising
First let's start with the Game of Thrones Dragon Shadow; a dusty poster; an ending teaser; a theater play in 3D; and learn to tame your fears.

Game of Thrones, "Dragon Shadow 

Beware the Dragons are coming!

Ponteio Home Shopping "Dust"

Old and dusty Clothes gives wonderful sales.

Future Shorts: Future Shorts Teaser

It all begins with an end.

Procopio Ferreira Theatre: 3D Hamlet

Probably the best 3D technology in the world.

Nippo Batteries: Cat

Are you a wuss who still is afraid of the dark?! Don't worry anymore, with the Nippo Batteries you will tame your fear.

The Chosen Week Articles:


Customer Service and Its 7 Sins (via Conversation Agent)



Four Tips for Earning Consumer Preference Data (via Huffington Post)



7 C’s of Captivating Social Media Conversations



Interested in crowdfunding? 5 priceless pieces of advice. (via CNN)



Lead Capture Failure Strategy #1

Marketing Week Tops

                                   

Video Commercials

This week we have a Chewing Gum artist, a silent commercial, a mustard revenge, boobs reuniting again, and a tumbling ad.

Touch Lebanon, "Rendez-vous"

Silent love signals are safer when you can text sms, specially if you are living in the 20's again.

Schweppes, "Tumble"

Wear a helmet before drinking Schweppes, cause Schweppervescence feels a bit like this. 

Sunshine Sakae, "Chewing Gum Artist"

He chews he transforms and he spits Chewing Gum Statues, and he does it without using any saliva (at least is what seems).  

Grey Poupon "The Lost Footage"

A fight for mustard. 

Two 70's British rich guys thinking they are James Bond, fight for the last drop of mustard with the fury of a drug addicted, but with a lots of money and toys.

 Valege Lingerie: Finally Together, TV Show

Does your nipples touch your belly button, don't worry anymore cause with Valege Lingerie your boobs will reunite again, and with a bit of luck maybe you can pick up a rich guy which later will  pay you a boobs operation

.

Print or Outdoors Advertising

Music is again featured in this week picks by a rock'roll family and a music fingerprint, among them we have the first tastable print ad, a tsunami of guns and at last a Vegas ad.

Mundo Livre FM: Family "Good music. You know where it comes from"

A happy and fucked up family as a real family is. 

 Kian Luthier - Fingerprint, "A Sound of your own"

Leave your fingerprint in music and life even if sucks, the music and what the hell life too. 

Fanta World's First Tastable Print Ad

Try new experiences and get "high" with the new Fanta flavour.

Amnesty International: Tsunami

I once read something like "bombing for peace is like fucking for virginity", yeah it maybe not work it but let's try it anyway. Right?! 

Las Vegas Convention and Visitors Authority

What happens in Vegas stays in a Chart.

The Chosen Week Articles:

3 Steps To Amplify Your Business' Online Marketing by Forbes

How To Turbo-Charge Your Twitter Efforts Using SEO Tactics By Allison Stadd

15 Clever Augmented Reality Campaigns

Christina Austin via Business Insider

Turn Your Toughest Customer Into Your Biggest Fan from INC

Picking Cracking Marketing Campaigns

NoBullShitMarketing Picks
Monday       Picks	Tuesday Picks	Wednesday Picks	Thursday     Picks	Friday          Picks

Schweppes, "Tumble"

Schweppes think Schweppervescence feels a bit like this.

Credits

Advertising Agency: GPY&R, Melbourne, Australia
Executive Creative Director: Ben Coulson
Director: Steve Rogers
Senior Copywriter: Evan Roberts
Senior Art Director: Chris Northam
Agency Executive Producer: Romanca Jasinski
Group Account Director: Mat Cummings
Senior Account Director: Matilda Hobba
Strategy: Tom Ward, Tom Ding
Production Company: Revolver Film
Executive Producers: Michael Ritchie, Pip Smart
Producer: Pip Smart
Cinematographer: Adam Arkapaw
Editing: Jack Hutchings / The Butchery
Music: D’Oyley Carte Opera Company / HMS Pinafore
Music Supervision: Karl Richter / Level Two Music
Sound Studio: Mark Mitchell / Electric Dreams
Sound Design: Paul Le Couteur / Flagstaff Studios
Grade: Ben Eagleton / Fuel
VFX: Fin Design + Effects
Senior Flame Artist: Justin Bromley
Flame Artist: Julian Ford

Print Of The Day 

 Kian Luthier - Fingerprint

A Sound of your own

Credits

Advertising Agency: RC Comunicação, Belo Horizonte, Brazil
Creative Director: Guilherme Araújo
Art Director: Rodrigo Spotorno
Copywriter: Gustavo Costa
Illustrator: Rodrigo Spotorno
Art Buyer: Bruno Retes

Article of the Day

3 Steps To Amplify Your Business' Online Marketing by Forbes

What is the future of online marketing? I’ve been trying to answer that question for some time, and I think I’ve found an answer. Before we get there, let’s step back for a moment and make a few observations about the current state of Internet marketing. (...) click on the title to read the full article.

Picking Cracking Marketing Campaigns

NoBullShitMarketing Picks
Monday       Picks	Tuesday Picks	Wednesday Picks	Thursday     Picks	Friday          Picks

Touch Lebanon: Rendez-vous

Classification: Creativity: 4,6;  Call to action: 4,1;  Empathy for the Brand: 4,5 Total: 4,4

Movies were silent up until the late 1920s, when The Jazz Singer was released in 1927. Today, silent movies like The Artist still make their appearance but have become quite rare. We've decided to add our very own touch to the silent film era with our all new Text&Talk TVCs!

Credits

Advertising Agency: JWT-Beirut, Lebanon

Print Of The Day 

 Mundo Livre FM: Family

Good music. You know where it comes from

Credits

Advertising Agency: CCZ Publicidade, Brazil
Creative Directors: Claudio Freire, Giancarlo Zilli
Copywriter: Andre Goeldner
Image: Fuze Image

Infographic of the Day

The New Face of  SEO

Marketing Picks of the Day

Campaign of the Day: Dell, "Meet Thomas,Creator of an Alternate Universe". 

Meet Thomas M. Wilks. A district manager by day who is creating a surprising graphic novel on his seemingly typical daily commute home. With his imagination and the power of technology, Thomas can achieve his true passion everywhere he goes.

Classification: Creativity: 4,6;  Call to action: 4,4;  Empathy for the Brand: 4,5 Total: 4,5

Credits:

Advertising Agency: Y&R, NY, USA
Executive Producer: Craig Jelniker
Chief Creative Officer: Jim Elliott
Group Creative Director: Jim Radosevic
Creative Director / Art Director: Fern Cohen
Creative Director / Copywriter: Margot Owett
Production Company: Furlined
Director: Bjoern Ruehmann
President: Diane McArter
Senior Executive Producer: David Thorne
Producer: Leah Fleischmann
DP: Roman Vas'Yanov
Editor: Work Edit
Editor: Rich Orrick
Assistant Editor: Healy Snow
EP: Erica Thompson
VFX: MPC
Head of Production: Derek Macleod-Veilleux
Production Assistant: Lindsay Myers
VFX Supervisors: Gigi Ng, Bill Dorais
2D Lead: Gigi Ng
Nuke Lead: Alex Harding
Nuke: John Laughlin, Craig Sylvester, Sang Lee, Carl Fong, Mikael Petterson, Kelly Bruce
CG Lead: Bill Dorais
Animators: Grae Ravell, Anderson Ko, Ross Scroble, Jacob Fradkin
Modeller/Rigger: Andres Weber
Lighters: Susie Hong, Corey Langelotti, Jimmy San, Ross Denner, Grahame Curtis
Concept Artist: Andrew Brooks
Designers: Rob Modini, Colin Hess
Other credits: Stefano Salvini, Murali Krishna
Color Grading: MPC
Colorist: Adrian Seery
Color Assistant: Dan Silverman

Print & Outdoor pick: HeartKids: Open heart

Credits

Advertising Agency: SHEDcsc, Australia
Executive Creative Director: Andrew Tinning
Art Director: Matt ridley
Creative Director / Art Director / Copywriter: Andrew Tinning
Creative Director / Art director: Drew Ridley
Production company: Direct Image
Associate Art Director: Alix Tinning
Illustrator: Alix Tinning
Print Producer: Paul Maas
Illustrators: Matt Ridley, Daniel Tinning, Andrew Tinning, Drew Ridle

Article of the Day:

Great Social Media Requires a Bigger Trash Can by Nichole Kelly

As companies look to make their foray into “social media” too many times they look to the social network to generate success. They are asking “is Twitter or Facebook right for my brand?” This approach is fraught with problems because at the end of the day the social media network doesn’t matter. That’s right, I said it. Twitter, Facebook, YouTube, LinkedIn, Vine or any other social media channel you are using will NOT generate success for your company. Ridiculously amazing content is what generates success.... 

click to read the full article