Feb 15, 2013

Marketing Picks of the Day

Campaign of the Day: Dell, "Meet Thomas,Creator of an Alternate Universe". 

Meet Thomas M. Wilks. A district manager by day who is creating a surprising graphic novel on his seemingly typical daily commute home. With his imagination and the power of technology, Thomas can achieve his true passion everywhere he goes.

Classification: Creativity: 4,6;  Call to action: 4,4;  Empathy for the Brand: 4,5 Total: 4,5

Advertising Agency: Y&R, NY, USA
Executive Producer: Craig Jelniker
Chief Creative Officer: Jim Elliott
Group Creative Director: Jim Radosevic
Creative Director / Art Director: Fern Cohen
Creative Director / Copywriter: Margot Owett
Production Company: Furlined
Director: Bjoern Ruehmann
President: Diane McArter
Senior Executive Producer: David Thorne
Producer: Leah Fleischmann
DP: Roman Vas'Yanov
Editor: Work Edit
Editor: Rich Orrick
Assistant Editor: Healy Snow
EP: Erica Thompson
Head of Production: Derek Macleod-Veilleux
Production Assistant: Lindsay Myers
VFX Supervisors: Gigi Ng, Bill Dorais
2D Lead: Gigi Ng
Nuke Lead: Alex Harding
Nuke: John Laughlin, Craig Sylvester, Sang Lee, Carl Fong, Mikael Petterson, Kelly Bruce
CG Lead: Bill Dorais
Animators: Grae Ravell, Anderson Ko, Ross Scroble, Jacob Fradkin
Modeller/Rigger: Andres Weber
Lighters: Susie Hong, Corey Langelotti, Jimmy San, Ross Denner, Grahame Curtis
Concept Artist: Andrew Brooks
Designers: Rob ModiniColin Hess
Other credits: Stefano Salvini, Murali Krishna
Color Grading: MPC
Colorist: Adrian Seery
Color Assistant: Dan Silverman

Print & Outdoor pick: HeartKids: Open heart

Advertising Agency: SHEDcsc, Australia
Executive Creative Director: Andrew Tinning
Art Director: Matt ridley
Creative Director / Art Director / Copywriter: Andrew Tinning
Creative Director / Art director: Drew Ridley
Production company: Direct Image
Associate Art Director: Alix Tinning
Illustrator: Alix Tinning
Print Producer: Paul Maas
Illustrators: Matt Ridley, Daniel TinningAndrew TinningDrew Ridle

Article of the Day:

As companies look to make their foray into “social media” too many times they look to the social network to generate success. They are asking “is Twitter or Facebook right for my brand?” This approach is fraught with problems because at the end of the day the social media network doesn’t matter. That’s right, I said it. Twitter, Facebook, YouTube, LinkedIn, Vine or any other social media channel you are using will NOT generate success for your company. Ridiculously amazing content is what generates success.... 

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