The Gunn Report

The Gunn Report

The Gunn Report, an annual compilation of winners' lists from the most important advertising industry award shows around the world, has released its 2012 findings. 

Checkout the results:

This year's report was based on information derived from 45 regional, local and global competitions covering TV & Cinema, Print, Digital and Integrated work.

"The desire to do famous creative work is greater than ever, especially given its correlation with marketplace success," said Donald Gunn, founder and author of The Gunn Report.  "The days have gone by when networks were happy to simply position themselves as reliable and service-driven.  They want to be recognized as being at the top of their game. 

Checkout the results:

The top five commercials were:

1 - Canal+ - The Bear (BETC, Paris)

2 - BGH Silent Air - Dads In Briefs (Del Campo Nazca Saatchi & Saatchi, Buenos Aires

3 - Doritos Dips - Dip Desperado (AMV BBDO, London)

4 - Chipotle - Back To The Start (Creative Artists Agency, Los Angeles)

5 - John Lewis - The Long Wait (Adam&EveDDB, London)

The most awarded print ads and campaigns were:

1 - Samsonite Suitcases - Heaven And Hell (JWT Shanghai)

2 - Pictionary, Quick Draw Wins campaign (Ogilvy Malaysia, Kuala Lumpur)

3 - Coca-Cola - #Cokehands (Ogilvy & Mather, Shanghai)

3 - Ministry of Defence Colombia - Rivers of Light (Lowe-SSP3, Bogota)

5 -  The Sunday Times Rich List - Rich List 2012 (CHI & Partners, London)

5 - Volkswagen Park Assist, Nightmare Spots campaign (DDB, Sydney)

The most awarded digital campaigns were:

1 -  Intel - The Museum of Me (Projector, Tokyo)

2 - Google Chrome - OkGo  All Is Not Lost (Hakuhodo, Tokyo)

2 - Philips - Obsessed With Sound (Tribal DDB, Amsterdam)

2 - US State Department - Slavery Footprint (Muh-Tay-Zik/Hof-fer (San Francisco)

5 - American Express - Small Business Gets An Official Day (CP+B, Boulder/Digitas, NY)

5 - Chipotle - Back To The Start (Creative Artists Agency, Los Angeles)

 5 - CNN - The CNN Ecosphere (Heimat, Berlin)

5 - Skittles - Touch The Rainbow (BBDO, Toronto)

The most integrated advertising campaign ("All Gunns Blazing") awarded work here was:

1 - American Express - Small Business Gets An Official Day (CP+B, Boulder/Digitas, NY)

2 - National Australia Bank - Break Up (Clemenger BBDO Proximity, Melbourne)

3 - Engagement Citoyen - The Return of Dictator Ben Ali (Memac Ogilvy Label, Tunis)

3 - Mercedes-Benz F-Cell, The Invisible Drive (Jung von Matt, Hamburg)

5 - Troy Public Library, Book Burning Party (Leo Burnett, Detroit)

Most awarded countries in the world:

1. USA
2. UK
3. Australia
4. Japan
5= Argentina
5= Brazil

Most awarded advertisers:

1. VW
2. Google
3. Nike
4. Coca-Cola
5. Mercedes-Benz

Most awarded production companies:

1. MJZ
2. Soixan7e Quin5e (Paris)
3. Rattling Stick (London, Los Angeles)
4= Nexus (London)
4= Primo (Buenos Aires)
4= Propaganda (Tunis)

Most awarded agency:

1. Wieden + Kemmedy (Portland, New York)
2. Del Campo Nazca Saatchi & Saatchi (highest ever ranking)
3. BBH (London) (highest ever ranking)
4. AlmapBBDO (Sao Paulo)
5= Adam&EveDDB (London)
5= Dentsu (Tokyo / Fukuoka)

Most awarded agency in digital:

1. Hakuhodo (Tokyo)
2= AlmapBBDO (Sao Paulo)
2= R/GA (New York)
4= DDB / Tribal DDB (Amstelveen)
4= Party Inc (Tokyo)

Most awarded agency network:

1. BBDO
2. DDB
3. Ogilvy
4. Leo Burnett
5. Y&R (highest ever ranking)

About The Gunn Report

The Gunn Report, created in 1999, is based on a simple idea.  It combines the winners' lists from all of the world’s most important award contests, thus to establish the annual worldwide league tables for the Advertising industry.

In 2010 this encompassed 46 shows in total – National, Regional and Global – and the winners at these shows in TV, Print, Digital and All Gunns Blazing.

In a nutshell, our function in life is to identify the most awarded new work in the world each year; to identify who is doing it; and to celebrate both.