Weetabix: Weetakid the Game

Classification: Creativity: 4,2;  Will to buy(play): 4;  Empathy for the Brand: 4

Total: 4,1

«BBH and Weetabix have launched 'Weetakid', an augmented reality adventure game.

The app highlights the importance of a good diet. The game, designed by Yum Yum London, sees users take control of Weetakid, a yellow creature whose magical world has been robbed of all its energy by the Evil Eater, the galaxy’s villain. Weetakid and his sidekick Nibbles, voiced by Brian Blessed.» - (via Campaign The Work)

 All brands needs a hero!

Someone to defend the brand values!

Batman Arkham City: Trailer Park visual identity

Classification: Creativity:4 ; Will to buy(play):4,2 ; Empathy for the Brand: 4,3
Total:4,2 

“Batman is an icon who has lived within popular culture for over 70 years and been expressed in countless ways by scores of talented artists,” says Brian Setzer, Co-director, TPVG. “WB Games gave us the incredible opportunity to create a unique and fresh visual aesthetic to invigorate the masses for next week’s Batman: Arkham City launch.”

TPVG created an integrated campaign, including outdoor, online and TV spots targeted at hardcore gamers, comic fans and hit buyers. Early executions were honored at M16 with a Gold for Standout Print Campaign. And the striking and highly stylized portrayal of the Batman brand was met with critical acclaim by top gaming pubs—gamesradar said “Latest magazine’s cover art make us hot for Batman all over again.”

 BATMAN

ROBIN

 CATWOMAN

HARLEYQUIN

 JOKER

 MR. FREEZE

 TWO-FACES

 PENGUIM

RIDDLER

 BATMAN&CATWOMAN