Classification: Creativity:4 ; Will to buy(play):4,2 ; Empathy for the Brand: 4,3
Total:4,2
Total:4,2
“Batman is an icon who has lived within popular culture for over 70
years and been expressed in countless ways by scores of talented
artists,” says Brian Setzer, Co-director, TPVG.
“WB Games gave us the incredible opportunity to create a unique and
fresh visual aesthetic to invigorate the masses for next week’s Batman:
Arkham City launch.”
TPVG created an integrated campaign, including outdoor, online and TV spots targeted at hardcore gamers, comic fans and hit buyers. Early executions were honored at M16 with a Gold for Standout Print Campaign. And the striking and highly stylized portrayal of the Batman brand was met with critical acclaim by top gaming pubs—gamesradar said “Latest magazine’s cover art make us hot for Batman all over again.”
TPVG created an integrated campaign, including outdoor, online and TV spots targeted at hardcore gamers, comic fans and hit buyers. Early executions were honored at M16 with a Gold for Standout Print Campaign. And the striking and highly stylized portrayal of the Batman brand was met with critical acclaim by top gaming pubs—gamesradar said “Latest magazine’s cover art make us hot for Batman all over again.”
BATMAN
ROBIN
CATWOMAN
HARLEYQUIN
JOKER
MR. FREEZE
TWO-FACES
PENGUIM
RIDDLER
BATMAN&CATWOMAN
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