Oct 19, 2011

Batman Arkham City: Trailer Park visual identity

Classification: Creativity:4 ; Will to buy(play):4,2 ; Empathy for the Brand: 4,3

“Batman is an icon who has lived within popular culture for over 70 years and been expressed in countless ways by scores of talented artists,” says Brian Setzer, Co-director, TPVG. “WB Games gave us the incredible opportunity to create a unique and fresh visual aesthetic to invigorate the masses for next week’s Batman: Arkham City launch.”

created an integrated campaign, including outdoor, online and TV spots targeted at hardcore gamers, comic fans and hit buyers. Early executions were honored at M16 with a Gold for Standout Print Campaign. And the striking and highly stylized portrayal of the Batman brand was met with critical acclaim by top gaming pubs—gamesradar said “Latest magazine’s cover art make us hot for Batman all over again.”











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