Feb 25, 2013

Marketing Week Tops

                                   





Video Commercials
This week we have a Chewing Gum artist, a silent commercial, a mustard revenge, boobs reuniting again, and a tumbling ad.




Touch Lebanon, "Rendez-vous"
Silent love signals are safer when you can text sms, specially if you are living in the 20's again.






Schweppes, "Tumble"
Wear a helmet before drinking Schweppes, cause Schweppervescence feels a bit like this. 





Sunshine Sakae, "Chewing Gum Artist"

He chews he transforms and he spits Chewing Gum Statues, and he does it without using any saliva (at least is what seems).  







Grey Poupon "The Lost Footage"

A fight for mustard. 
Two 70's British rich guys thinking they are James Bond, fight for the last drop of mustard with the fury of a drug addicted, but with a lots of money and toys.





 Valege Lingerie: Finally Together, TV Show
Does your nipples touch your belly button, don't worry anymore cause with Valege Lingerie your boobs will reunite again, and with a bit of luck maybe you can pick up a rich guy which later will  pay you a boobs operation


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Print or Outdoors Advertising

Music is again featured in this week picks by a rock'roll family and a music fingerprint, among them we have the first tastable print ad, a tsunami of guns and at last a Vegas ad.



Mundo Livre FM: Family "Good music. You know where it comes from"

A happy and fucked up family as a real family is. 






 Kian Luthier - Fingerprint, "A Sound of your own"
Leave your fingerprint in music and life even if sucks, the music and what the hell life too. 







Fanta World's First Tastable Print Ad
Try new experiences and get "high" with the new Fanta flavour.






Amnesty International: Tsunami
I once read something like "bombing for peace is like fucking for virginity", yeah it maybe not work it but let's try it anyway. Right?! 






Las Vegas Convention and Visitors Authority
What happens in Vegas stays in a Chart.








The Chosen Week Articles:







15 Clever Augmented Reality Campaigns
Christina Austin via Business Insider







Feb 23, 2013

Picks of The Day

 Valege Lingerie: Finally Together, TV Show



Credits 
Advertising Agency: Marcel, Paris, France
International Executive Creative Director: Erik Vervroegen
Executive Creative Director: Alexandre Okada
Creative Director: Rafa Santamarina
Art Directors: Bastien GrisoletMarjorie Vardo
Creatives: Yohana CamargoAlicia SanchezMaria Caeiro
Production Company: Wanda
Productions Director: J.A.C.K
Executive Produder: Claude Fayolle
Animation Studio: AKAMA
TV Producer: Armelle Sudron/Wam
Sound: Boris Nicou/Wam
Art Buyers: Jean-Luc Chirio, Lauriane Dul




 Las Vegas Convention and Visitors Authority

Vegas means business. Find out why so many companies choose to hold events in Las Vegas at VegasMeansBusiness.com





Credits 
Advertising Agency: R&R Partners, Las Vegas, USA
Executive Creative Director: Arnie DiGeorge
Creative Director: Doug Finelli
Associate Creative Director: Mark Naparstek
Senior Copywriter: Deniz Yemen
Art Producers: Ashley ThompsonAlexandra Kopp
US Agent: Marie Anne Aizac, Velvet Artists
Photography / Postproduction: Garrigosa Studio




Article of the Day

Turn Your Toughest Customer Into Your Biggest Fan from INC


Watch out! Here comes Gladys. Or maybe it's Tim, Nelly, or Nigel. Whatever the name, this client is cranky and snappish, making even the most skilled professionals run for cover. Is it possible to convert this cantankerous customer into a fan?
Success coach and international speaker Marilyn Suttle offers a resounding yes.
In her best-selling book, Who's Your Gladys? How to Turn Even the Most Difficult Customer Into Your Biggest Fan, Suttle recognizes that most any business has their Gladys, and it can be a huge challenge, but there is hope. "When you practice emotion management and grow your creative problem-solving abilities, magic happens," says Suttle.
Here are Suttle's seven tips to turn tough customers into devoted fans who spread good news about your company. To learn more about creating world-class customer service, tune in to my interview with Suttle on Million Dollar Mindset radio






Feb 21, 2013

Picking Marketing Campaigns

NoBullShitMarketing Picks
Friday          Picks



Grey Poupon "The Lost Footage"


Over 25 years ago, one fine gentleman passed another fine gentleman a jar of GREY POUPON. But it seems that wasn't the whole story. This Sunday, during the awards, GREY POUPON will release the trailer for this lost footage, which uncovers all of the suspense, greed, revenge and savory pork loin that was meant for the original commercial. Visit GreyPoupon.com on the 24th for the debut of the full short film.





Credits


Agency:
Crispin Porter + Bogusky 
Client:
Grey Poupon 



Amnesty International: Tsunami

The arms trade is out of control.
For an arms trade treaty, join us on facebook.com/amnestyarmes






Credits
Advertising Agency: TBWA, Paris, France
Creative Directors: Eric HoldenRémi NoëlPhilippe Simonet
Art Director: Mohamed Bareche
Copywriter: Daniel Perez
3D: Salamagica
Art Buyer: Barbara Chevalier



Article of the Day:



15 Clever Augmented Reality Campaigns
Christina Austin via Business Insider

In a world full of smartphones, augmented reality (AR) campaigns are a very smart and unique way for brands to engage with consumers.
Instead of watching a television commercial, looking at an ad in a magazine, or seeing a quick web ad before your YouTube video, AR lets consumers actually interact with the brand.
Whether consumers are test driving a new car model, learning a new recipe, or playing a game, AR campaigns resonate with consumers in a way that most other ad platforms fall short. The ad becomes a game, versus just promotional material. And the product still comes across, which is, of course, the point of advertising.
More and more brands are starting to integrate AR campaigns into their ad budgets.  ABI Research estimates the market for augmented reality in the US will reach $350 million in 2014, which is up  from only $6 million in 2008.  


Read more: http://www.businessinsider.com/augmented-reality-campaigns-2013-2?op=1#ixzz2LZjfOYmu



Feb 20, 2013

Picking Marketing Campaigns

NoBullShitMarketing Picks
Friday          Picks



Sunshine Sakae, "Chewing Gum Artist"


A chew store of love and chewing gum sculptures.



Credits 
Agency:
ADK Tokyo 
Client:
Sunshine Sakae 
Creative Director:
Kazuya Nakajima 
Copywriter:
Kazuya Nakajima 
Art Director:
Kazuya Nakajima 
Art Director:
Wataru Sato 
Cinematographer:
Yoshinobu Yoshida 
Lighting:
Koshiro Ueno 
Production Designer:
Machi Tsuge 
Music Composer:
Toshiki Tan 
Editor:
Yoshitaka Honda 
Editor:
Takahiro Uchida 
Sound Designer:
Toshihiro Hara 
Post Production Company:
IMAGICA




Fanta World's First Tastable Print Ad

Hmm, I wonder if the new fanta taste is psychedelic. 




Credits:
Advertising Agency: OgilvyOne Middle East, Dubai, UAE
Creative Directors: Fabian RoserSally Tambourgi
Art Director: Rodrigo Mavu
Copywriter: Louise Bolo
Illustrator: Nadine Hallak
Creative Technologist: Niv Baniahmad
Regional Director: Nabil Moutran
Account Directors: Sevim OezdelTarek Shawki
Account manager: Tara Page-Gelman
Client Service Director: Sean Hart
Media Manager: Omar Katerji


Article of the Day:
How To Turbo-Charge Your Twitter Efforts Using SEO Tactics By Allison Stadd


It’s growing increasingly obvious to community managers, digital marketers, SEO pros and PR professionals that 
aligning SEO and social media efforts is essential in maximizing brand exposure.
On the one hand, you need SEO tactics in order to index your content on search engines. On the other, social media’s prolific promotion of that content makes it a focal tool in online marketing efforts.
Solution? Fuse SEO and social media efforts and strategies for the ultimate in traffic and conversion gains.
We’ll walk you through the basics (...) click on the title to read the full article.




Feb 19, 2013

Picking Cracking Marketing Campaigns

NoBullShitMarketing Picks
Friday          Picks

Schweppes, "Tumble"

Schweppes think Schweppervescence feels a bit like this.



Credits
Advertising Agency: GPY&R, Melbourne, Australia
Executive Creative Director: Ben Coulson
Director: Steve Rogers
Senior Copywriter: Evan Roberts
Senior Art Director: Chris Northam
Agency Executive Producer: Romanca Jasinski
Group Account Director: Mat Cummings
Senior Account Director: Matilda Hobba
Strategy: Tom Ward, Tom Ding
Production Company: Revolver Film
Executive Producers: Michael RitchiePip Smart
Producer: Pip Smart
Cinematographer: Adam Arkapaw
Editing: Jack Hutchings / The Butchery
Music: D’Oyley Carte Opera Company / HMS Pinafore
Music Supervision: Karl Richter / Level Two Music
Sound Studio: Mark Mitchell / Electric Dreams
Sound Design: Paul Le Couteur / Flagstaff Studios
Grade: Ben Eagleton / Fuel
VFX: Fin Design + Effects
Senior Flame Artist: Justin Bromley
Flame Artist: Julian Ford



Print Of The Day 

 Kian Luthier - Fingerprint
A Sound of your own




Credits
Advertising Agency: RC Comunicação, Belo Horizonte, Brazil
Creative Director: Guilherme Araújo
Art Director: Rodrigo Spotorno
Copywriter: Gustavo Costa
Illustrator: Rodrigo Spotorno
Art Buyer: Bruno Retes



Article of the Day
What is the future of online marketing? I’ve been trying to answer that question for some time, and I think I’ve found an answer. Before we get there, let’s step back for a moment and make a few observations about the current state of Internet marketing. (...) click on the title to read the full article.