Picking Marketing Campaigns

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Grey Poupon "The Lost Footage"

Over 25 years ago, one fine gentleman passed another fine gentleman a jar of GREY POUPON. But it seems that wasn't the whole story. This Sunday, during the awards, GREY POUPON will release the trailer for this lost footage, which uncovers all of the suspense, greed, revenge and savory pork loin that was meant for the original commercial. Visit GreyPoupon.com on the 24th for the debut of the full short film.

Credits: 

Agency:

Crispin Porter + Bogusky 

Client:

Grey Poupon 

Amnesty International: Tsunami

The arms trade is out of control.
For an arms trade treaty, join us on facebook.com/amnestyarmes

Credits

Advertising Agency: TBWA, Paris, France
Creative Directors: Eric Holden, Rémi Noël, Philippe Simonet
Art Director: Mohamed Bareche
Copywriter: Daniel Perez
3D: Salamagica
Art Buyer: Barbara Chevalier

Article of the Day:

15 Clever Augmented Reality Campaigns

Christina Austin via Business Insider

In a world full of smartphones, augmented reality (AR) campaigns are a very smart and unique way for brands to engage with consumers.

Instead of watching a television commercial, looking at an ad in a magazine, or seeing a quick web ad before your YouTube video, AR lets consumers actually interact with the brand.

Whether consumers are test driving a new car model, learning a new recipe, or playing a game, AR campaigns resonate with consumers in a way that most other ad platforms fall short. The ad becomes a game, versus just promotional material. And the product still comes across, which is, of course, the point of advertising.

More and more brands are starting to integrate AR campaigns into their ad budgets.  ABI Research estimates the market for augmented reality in the US will reach $350 million in 2014, which is up  from only $6 million in 2008.  

Read more: http://www.businessinsider.com/augmented-reality-campaigns-2013-2?op=1#ixzz2LZjfOYmu