Marketing Picks of the Day

Campaign of the Day: Volkswagen, "Mask"

Classification: Creativity: 4,5;  Call to action: 4;  Empathy for the Brand: 4,5 Total: 4,3

Credits 

Agency:

Deutsch Los Angeles

CCO:

Mark Hunter

Client:

Volkswagen

GCD:

Michael Kadin

GCD:

Matt Ian

Senior AD:

Paul Oberlin

Senior Copywriter:

Matt Sherman

Director of Integrated Production:

Vic Palumbo

Director of Content Production:

Victoria Guenier

Executive Integrated Producer:

Jim Haight

Prod. Co.:

Biscuit Filmworks

Director:

Noam Murro

EP:

Shawn Lacy

Head Of Production:

Colleen O'Donnell

Line Producer:

Jay Veal

Editorial:

Spot Welders

Editor:

Haines Hall

Asst Editor:

Kai Yu

EP:

David Glean

Producer:

J. Patrick McElroy

Post:

The Mill

Sound Design:

740 Sound Design & Mix

Audio Post:

Lime

Print & Outdoor pick: Itau Cafe, "Nap" : You Nap you Lose

Credits:

Advertising Agency: RC Comunicação, Belo Horizonte, Brazil
Executive Creative Director: Guilherme Araújo
Art Director: Eduardo Araújo
Copywriter: Gustavo Costa
Photographer: Blink Images
Art Buyer: Bruno Retes
Typographers: Eduardo Araujo, Geraldo Fernandes
Account manager: Maria Raquel Lima
Retouching: Carlos Brandão

Article of the Day:

Brand Building And Fear by Brad VanAuken The Blake Project (click to read)

Unfortunately, fear is still the primary motivator among humans. I say unfortunately because I would hope that one day we would transcend our fears and be motivated primarily by our highest dreams and visions. It would lead to a much more utopian world....