Feb 14, 2013

Marketing Picks of the Day


Campaign of the Day: Volkswagen, "Mask"


Classification: Creativity: 4,5;  Call to action: 4;  Empathy for the Brand: 4,5 Total: 4,3





Credits 
Agency:
Deutsch Los Angeles
CCO:
Mark Hunter
Client:
Volkswagen
GCD:
Michael Kadin
GCD:
Matt Ian
Senior AD:
Paul Oberlin
Senior Copywriter:
Matt Sherman
Director of Integrated Production:
Vic Palumbo
Director of Content Production:
Victoria Guenier
Executive Integrated Producer:
Jim Haight
Prod. Co.:
Biscuit Filmworks
Director:
Noam Murro
EP:
Shawn Lacy
Head Of Production:
Colleen O'Donnell
Line Producer:
Jay Veal
Editorial:
Spot Welders
Editor:
Haines Hall
Asst Editor:
Kai Yu
EP:
David Glean
Producer:
J. Patrick McElroy
Post:
The Mill
Sound Design:
740 Sound Design & Mix
Audio Post:
Lime



Print & Outdoor pick: Itau Cafe, "Nap" : You Nap you Lose










Credits:
Advertising Agency: RC Comunicação, Belo Horizonte, Brazil
Executive Creative Director: Guilherme Araújo
Art Director: Eduardo Araújo
Copywriter: Gustavo Costa
Photographer: Blink Images
Art Buyer: Bruno Retes
Typographers: Eduardo Araujo, Geraldo Fernandes
Account manager: Maria Raquel Lima
Retouching: Carlos Brandão



Article of the Day:


Brand Building And Fear by  (click to read)



Unfortunately, fear is still the primary motivator among humans. I say unfortunately because I would hope that one day we would transcend our fears and be motivated primarily by our highest dreams and visions. It would lead to a much more utopian world....

No comments:

Post a Comment