Marketing Picks of the day

Campaign of the Day: NIVEA Deo: Stresstest

Classification: Creativity: 4,7;  Call to action: 4,6;  Empathy for the Brand: 4,6 Total: 4,6

Print & Outdoor pick: Toyota Tundra AWD Music

Article of the Day:

Five Things Top Sales Leaders Do Differently -- and What You Can Learn From Them (click to read the full article)

Why are sales falling short? Too many companies have a fundamental misunderstanding of the sales process, says Lisa Earle McLeod, author of Selling with Noble Purpose. Her research shows that top sales leaders have a dramatically different view than the rest of us – and we can profit from that knowledge. Here are five things you can start doing differently today....

article written by Dorie Clark for Forbes