Beercade - The Last Fighter

Classification: Creativity: 4,7;  Call to action: 4,6;  Empathy for the Brand: 4,6 Total: 4,6

The McKinney Ten Percent, the ad agency's incubator that encourages all employees to devote 10% of their time on non-client related projects, has found a way to breathe new life into both beer tasting and arcade gaming.

Created for Big Boss Brewing Company, Beercade is the first ever beer-dispensing arcade game that takes the snore factor out of beer sampling. Instead of being served by a distracted bartender, wired beer rep or harried festival worker, beer lovers get to fight until the end for a sample of Big Boss's most popular beer brands.

Credits:

Agency:

McKinney

Chief Creative Officer:

Jonathan Cude

Client:

Big Boss Brewing Company

Associate Creative Director:

Owen Tingle

Creative Technologist:

Adam Carroll

Producer:

Colin Dwan

Producer:

Melissa Blavos

Producer:

Lisa Bentley

Producer:

Ben Eckerson

Programmer:

Adam Carroll

Programmer:

Colin Dwan

Animation:

Adam Carroll

Animation:

Jacob Streilein

Animation:

Forrest Maready

Music:

Forrest Maready

Logo Design:

Scott Pridgen

Cabinet:

Bob Archer

Cabinet:

Owen Tingle

Cabinet:

Colin Dwan

Cabinet:

Adam Carroll

Additional Art:

Matt Lawson