Predictions set the path to the future like Jules Verne or recently Minority Report, alas M.R. is cited in this essay, and had been the inspiration for many marketers. So if you predict something you are sending a vision of how the future will be and if you gain good âfollowersâ (people you move their asses) itâs more likely that the vision will become true.
London Calling » Advertising in 2020 ? a sneak peek from Ogilvy and Acision
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