Oct 20, 2009

With Luxury On The Run, Mercedes Stresses Safety

Creativity - 4; Will to buy (drink) - 5; Empathy for the Brand - 5

If want a safe car, I buy a Volvo not a Mercedes. The brand positioning of Mercedes is: first – luxury; second – german (engineering) this are the markers that differentiates Mercedes from the other brands. Betting in security maybe an error because security is a characteristic that is implied in the german brand, after all luxury and most of all engineering are synonyms of security in the consumer minds at least in car brands. In Forbes Pictures: Safest Cars Of 2009 the is represented with Mercedes-Benz M-Class (Midsize SUV).

No comments:

Post a Comment