Nov 4, 2011

Barnardo's: Life Story

Classification: Creativity: 4,3;  Will to buy(donate): 4;  Empathy for the Brand: 4,2

Total: 4,2

Life Story - A new campaign by Barnardo's

Our new TV advert tells the story of Michael, a vulnerable child who has turned his life around with the support of Barnardo's. Thanks to us, his story doesn't have to end like it began. - via Barnado's

Advertising Agency: BBH, UK
Creatives: Mel LynchRory Hall
Creative Director: Nick Gill
Producer: Davud Karbassioun
Assistant Producer: Zak Razvi
Team Manager: Charlotte Bowden
Strategic Business Lead: Helen James
Strategy Director: John Harrison
Production Company: Rattling Stick
Director: Ringan Ledwidge
Producer: Sally Humphries
DoP: Theo Garland
Post Production: The Mill
Editor / Editing House: Work Post
Sound: Wave
Photographer: Mark Stenning

In the Barnado's website you can find a interactive video with the Life Story about Michael. If you click on the ages on the timeline you will hear Barnardo's project workers talking about how they help.

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