A good job in adding Pride, Tradition, Union to the BMW series 3 models.
Oct 25, 2011
World Premiere BMW 3 Series Trailer
BMW launched their new series 3 model making the road a "passerelle" for the cars.
In terms of branding the BMW series 3 première is a good example of how to launch a product, they passed a brand image of a united group, with the workers, engineers, management all together applauding all the BMW series 3 models since the first till the new one, which also gives a image of continuity and respect for the past.
Etiquetas:
BMW,
Brand Dna,
Branding,
World Premiere
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