Classification: Creativity: 4,1; Will to buy(watch): 3,8; Empathy for the Brand: 4
Total: 4
Channel One's new show "The Pacific" is all about the battles fought between America, Japan and pacific nations during WWII. To coincide with the premiere of the show we recreated an impressive aerial dogfight using pyrotechnics, two Japanese planes and a New Zealand Kittyhawk. The stunt was a major hit. Thousands of people flocked to the beach to watch it, stopping traffic in the process, and it appeared in the national news several times.
Credits
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Art Directors: Rebecca Johnson-Pond, Kimberley Ragan
Production Manager: Gabrielle Buckle
Account Executives: Louise Kuegler, Celeste Pulman, Hannah Watson, Sarah Devonport
Copywriters: Kimberley Ragan, Rebecca Johnson-Pond
Stunt Plane Co-ordinator:Peter Houghton
Executive Creative Director: Nick Worthington
Art Directors: Rebecca Johnson-Pond, Kimberley Ragan
Production Manager: Gabrielle Buckle
Account Executives: Louise Kuegler, Celeste Pulman, Hannah Watson, Sarah Devonport
Copywriters: Kimberley Ragan, Rebecca Johnson-Pond
Stunt Plane Co-ordinator:Peter Houghton
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