Oct 27, 2011

TVNZ, The Pacific - Real Stories, Dog Fight

Classification: Creativity: 4,1;  Will to buy(watch): 3,8;  Empathy for the Brand: 4
Total: 4

Channel One's new show "The Pacific" is all about the battles fought between America, Japan and pacific nations during WWII. To coincide with the premiere of the show we recreated an impressive aerial dogfight using pyrotechnics, two Japanese planes and a New Zealand Kittyhawk. The stunt was a major hit. Thousands of people flocked to the beach to watch it, stopping traffic in the process, and it appeared in the national news several times.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Art Directors: Rebecca Johnson-PondKimberley Ragan
Production Manager: Gabrielle Buckle
Account Executives: Louise Kuegler, Celeste Pulman, Hannah Watson, Sarah Devonport
Copywriters: Kimberley RaganRebecca Johnson-Pond

Stunt Plane Co-ordinator:Peter Houghton

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