Dec 29, 2012

Ladder - Homepage for the Homeless

Classification: Creativity: 4,2;  Call to action: 4;  Empathy for the Brand: 4
Total: 4,1

Redirect your consumerism this holiday season and make your shopping benefit the 1 in 200 Australians who will be homeless this year. GPY&R Melbourne and youth charity Ladder present "Homepage for the Homeless." Click through to participating retailers' sites from the hompage, so 15% of what you buy will be donated to the cause by the store -- with no cost to you. - (via creativity online)

Advertising Agency: GPY&R, Melbourne, Australia
Executive Creative Director: Ben Coulson
Senior Art Director: Paul Meates
Senior Copywriter: Alex Wadelton & Katie Britton
Group Account Director: Julian Bell
Account Manager: Rachel Semmens
Producer: Carrie Burman & Jessica Krt
Designer: Kota Matsuda

Developers: Brett Harris, Chris Upjohn 

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