Oct 31, 2011

Columbia's Omni-Heat Electric Vs. Wim Hof: A Day at the Office

Classification: Creativity: 4;  Will to buy: 4,2;  Empathy for the Brand: 4,3

Wim Holf tackles an obstacle course that would turn an ordinary person into a popsicle. Omni-Heat Electric, warmth at the touch of a button. 

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