Classification: Creativity: 4,2; Will to buy: 4; Empathy for the Brand: 4,3
Total:4,2
On September 24th 2011, crowining a wave of violence in soccer, a fan was killed in a Peruvian stadium.
Shaken by this incident, Teófilo "Nene" Cubillas, the greatest icon in the history of Peruvian soccer, decided to return to the field to tell the story of his most beautiful and memorable goal:
The second goal in Peru's 3-1 triumph over Scotland in the Argentina '78 World Cup.
Credits
Advertising Agency: Y&R, Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Creative Director: Germán Garrido
Copywriters: Germán Garrido, Flavio Pantigoso, Christopher Vásquez
Art Director: Christian Sánchez
Director of Production: Patricia de la Cuba
Account Director: Sandra Zarak
Planner: Eduardo Grisolle
Production: Señor Z
Director: Z Collective
Executive Producer: Silvia Kamisato
Photography: Beto Gutiérrez
Direct Sound: Mario Rivas
Editor: Fusión Atómica
Post Production: Makaco
Audio: Audiopost
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Creative Director: Germán Garrido
Copywriters: Germán Garrido, Flavio Pantigoso, Christopher Vásquez
Art Director: Christian Sánchez
Director of Production: Patricia de la Cuba
Account Director: Sandra Zarak
Planner: Eduardo Grisolle
Production: Señor Z
Director: Z Collective
Executive Producer: Silvia Kamisato
Photography: Beto Gutiérrez
Direct Sound: Mario Rivas
Editor: Fusión Atómica
Post Production: Makaco
Audio: Audiopost
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