Metrorio Car Free day leaves - Direct Mail Campaign

Classification: Creativity: 4,2;  Will to buy (use): 3,8;  Empathy for the Brand: 4
Total:4

On the world car free day MetrôRio (Rio de Janeiro - subway), join hands with nature and asks you to use a more friendly environment transport. 

It's a simple idea, great to increase the brand awareness.

Credits

Advertising Agency: Script, Rio de Janeiro, Brazil
Creative Director: Ricardo Real
Art Directors: Marcos Siqueira, Thiago Manhães
Copywriter: Gustavo Vilela
Additional credits: Enzimas em Ação e TCO filmes