Oct 28, 2011

Metrorio Car Free day leaves - Direct Mail Campaign

Classification: Creativity: 4,2;  Will to buy (use): 3,8;  Empathy for the Brand: 4

On the world car free day MetrôRio (Rio de Janeiro - subway), join hands with nature and asks you to use a more friendly environment transport. 
It's a simple idea, great to increase the brand awareness.

Advertising Agency: Script, Rio de Janeiro, Brazil
Creative Director: Ricardo Real
Art Directors: Marcos SiqueiraThiago Manhães
Copywriter: Gustavo Vilela
Additional credits: Enzimas em Ação e TCO filmes

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