Classification: Creativity: 4,5; Will to buy(watch):4,2; Empathy for the Brand: 3,5
Total: 4
«The Celebrated Filmmaker and Designer Olympia Le-Tan Co-create a Tale to Pierce the Heart
Designer Olympia Le-Tan's embroidered clutch-bags spring to life in director Spike Jonze’s tragicomic stop-motion animation Mourir Auprès de Toi (To
Die By Your Side). On a shelf in famed Parisian bookstore Shakespeare
and Company, the star-crossed love story of a klutzy skeleton and his
flame-haired amour plays out amidst Le-Tan’s illustrations of iconic
first-edition book covers. "It's such a beautiful and romantic place,”
offers Le-Tan of the antiquarian bookstore. "The perfect setting for our
story!” The project started after Jonze asked for a Catcher in the Rye
embroidery to put on his wall and the plucky Le-Tan asked for a film in
return. Enlisting French filmmaker Simon Cahn to co-direct, the team
wrote the script between Los Angeles and Paris over a six month period,
before working night and day animating the 3,000 pieces of felt Le-Tan
had cut by hand. “I love getting performances from, telling stories
about and humanizing things that aren’t human,” said Jonze of working
with Le-Tan’s characters. After spending five years adapting Maurice
Sendak’s Where The Wild Things Are, Jonze’s recent shorts include robot love story I’m Here
and an inspired G.I. Joe-starring video for The Beastie Boys. “A short
is like a sketch,” he says. “You can have an idea or a feeling and just
go and do it.” Here the iconic director reveals his creative process to
writer Maryam L'Ange.»
No comments:
Post a Comment