2012 Social Marketing & New Media Predictions by Awareness, Inc.

"In his book Engage!, BriaN SoliS posits that “New media is a matter of digital  Darwinism affecting any and all forms of marketing and service. In the world  of democratized influence, businesses must endure a perpetual survival of the  fittest. Engage or die!” 


Given the importance of new and social media on every aspect of business,  the leadership team at Awareness Inc. connected with the influencers who are  shaping the new marketing agenda. We contacted business and marketing  experts, marketing leaders and agency visionaries to create a list of top 2012  predictions and trends. 


This white paper contains their collective intelligence  and insights for what is to come next year. We hope you find these expert  predictions informative, educational and actionable so you, the business and  marketing leaders of today, can successfully engage in the evolving ecosystem  that supports the socialization of information, and are in a position to help  businesses adapt to the new era of lasting relationships. 


Awareness contacted over 34 leading marketing strategists, such as David  Meerman Scott, Brian Solis, Erik Qualman, Paul Gillin and Steve Rubel;  strategists at leading companies such as Intel and Constant Contact; and  visionaries at marketing agencies like Mindjumpers, Holland-Mark, Voce  Communications and Raidious to collect their insights along six key areas:


Part 1 Predictions for the biggest (social) marketing developments
Part 2 The role of “big data” in (social) marketing
Part 3 Key technology to impact (social) marketing
Part 4 The role of mobile in (social)
Part 5 The top challenges for (social) marketers
Part 6 The top trusted news resources 




appendix Biography


This 2012 Social Marketing and New Media Predictions white paper follows the  six parts outlined above, with each part containing insights from three separate  groups: 


1) Leading marketing strategists
2) Brand marketers at leading companies 
3) Leading thinkers from marketing consulting firms and social  marketing agencies. "


Download here this paper.


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