Classification: Creativity: 4,2; Will to buy(participate): 4,2; Empathy for the Brand: 4
Total: 4,1
Who do your friends look like?
To arouse interest in upcoming acts, Swedish music venue Stockholm Globe Arenas created a Facebook app where users compete for tickets by working out which of their friends most resembles a rock star.
Users choose three friends who most resembles an upcoming act takes their profile picture and use their eyes, a nose and a mouth to form a portrait presented as a concert poster. The most highly rated poster of the week wins tickets for all three friends included in the poster, together with the author of the artwork themselves. The app was created by Stockholm agency Pool. - via creativity online.
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